Identiq is a technology company.
Identiq has raised $52.0M across 2 funding rounds.
Identiq has raised $52.0M in total across 2 funding rounds.
Identiq is a privacy-centric fraud prevention startup founded in 2018 that builds a peer-to-peer network for identity validation, enabling companies to leverage first-party data from each other without sharing any sensitive customer information.[1][2][3][4] It serves B2C platforms and marketplaces in industries like ecommerce, financial services, telecom, and payments, solving the problem of verifying new users and detecting fraud (such as account takeover, new account fraud, and synthetic identity fraud) while preserving privacy and improving customer experiences through frictionless approvals.[2][4][5][7] The core product uses proprietary Fully Anonymous Identity Resolution (F.A.I.R.) technology based on secure Multi-Party Computation to generate trust scores from anonymized queries, recently expanding into payments optimization to boost acceptance rates.[3][4][7]
Identiq's growth momentum includes building a vetted network of major companies like Wix and Paysafe, winning the Edison Award for innovation, and attracting investment from Insight Partners, with future plans to enhance accuracy, detect friendly fraud, integrate with payment gateways, and expand use cases like KYC/AML and credit rating.[2][3][7]
Identiq emerged from the tension between companies' need to collaborate against sophisticated fraud networks and strict data privacy regulations that prevent sharing user information.[1][2] Founders Itay Levy and Shmuli Goldberg identified this gap and developed F.A.I.R. technology to enable anonymous data comparison, allowing firms to validate if a new user is trusted by others without exposing details.[1][2] Launched in 2018, early traction came from onboarding large B2C players, proving the model's value in real-time fraud prevention while maintaining zero data sharing—even Identiq itself never accesses personal data.[1][3][5]
(Note: Hitachi Energy's IdentiQ is a distinct digital twin product for power grids and unrelated to this fraud prevention company.[6])
Identiq rides the wave of privacy-enhancing technologies (PETs), named a Gartner Top Strategic Trend for 2021, amid rising fraud costs, data breaches, and regulations like GDPR that block traditional sharing.[1][2][5] Timing is ideal as online consumer activity explodes, demanding accurate identity checks for onboarding and transactions without compromising privacy—market forces like collaborative criminal networks amplify the need for its peer model over siloed or third-party solutions.[2][7] It influences the ecosystem by setting a new standard for fraud fighters, enabling safer platforms in high-risk sectors and paving the way for broader applications in trust-based decisions.[2][3]
Identiq is poised to dominate privacy-centric fraud prevention as PETs mature, with expansions into payments, friendly fraud detection, and gateway integrations driving network growth and ROI for members.[3][7] Trends like AI-driven attacks and zero-trust architectures will boost demand, potentially extending to credit and AML while scaling its vetted ecosystem globally. Its influence could evolve from niche innovator to industry backbone, redefining collaboration in a data-scarce world—much like how it resolved the privacy-fraud paradox at inception.
Identiq has raised $52.0M in total across 2 funding rounds.
Identiq's investors include Elad Kushnir, Entrée Capital Ventures, Goodwater Capital, Heidi Zak, Horizon Capital, Insight Partners, Mark Hager, Moshe Lichtman, Mouro Capital, Signia Venture Partners, Slow Ventures, Vertex Ventures.
Identiq has raised $52.0M across 2 funding rounds. Most recently, it raised $47.0M Series A in February 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Feb 1, 2021 | $47.0M Series A | Elad Kushnir, Entrée Capital Ventures, Goodwater Capital, Heidi Zak, Horizon Capital, Insight Partners, Mark Hager, Moshe Lichtman, Mouro Capital, Signia Venture Partners, Slow Ventures, Vertex Ventures | |
| May 1, 2019 | $5.0M Seed | Entrée Capital Ventures, Goodwater Capital, Horizon Capital, Mouro Capital, Signia Venture Partners, Slow Ventures, Vertex Ventures, Elad Kushnir, Heidi Zak, Mark Hager, Moshe Lichtman |