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Key people at IdentiFire.
IdentiFire, based in Loxahatchee, Florida, manufactures durable, highly reflective, and photoluminescent identification products and accessories for firefighters to enhance scene accountability and visibility. The company operates with fewer than 25 employees and generates less than $5 million in annual revenue. IdentiFire specializes in solutions for emergency services, including nameplates and helmet bands, and holds an exclusive relationship with 3M Scott Fire Safety. This partnership led to the development of an NFPA 1981 certified facepiece nameplate for the 3M Scott Air-Pak X3 Pro SCBA, which was announced at FDIC International 2023. Their products are 100% Made in America and sold directly to fire departments and safety organizations. IdentiFire was founded in 2014 by two firefighters. Its business model centers on sells products directly to fire departments and safety organizations.
Key people at IdentiFire.
IdentiFire is a U.S.-based manufacturer of innovative fire safety products designed specifically for firefighters, focusing on accountability and visibility during operations. The company produces photoluminescent accessories like facepiece nameplates, helmet bands, and other tools that enable rapid identification of firefighters by name or assignment, addressing critical safety challenges in high-risk environments.[1][2][6] Operated by firefighters for firefighters, IdentiFire is 100% Made in America and emphasizes solving accountability problems to enhance safety and effectiveness on scene, with its tagline "Be Seen. On Scene.™".[1][6]
Serving fire departments, emergency responders, and related organizations, IdentiFire tackles the problem of firefighter visibility and identification in low-light, chaotic conditions, where traditional methods fall short. Its products comply with stringent standards like NFPA 1981, as demonstrated by its exclusive partnership with 3M Scott Fire & Safety for certified SCBA accessories.[2] Growth momentum includes strategic collaborations with industry leaders like 3M and Phenix Technology, expanding product approvals and market reach while prioritizing certified, reliable solutions.[2][8]
IdentiFire emerged from the firsthand experiences of firefighters recognizing gaps in accountability during operations, leading to the development of visibility-enhancing products. The company is led by President Matt Hyman, who has driven key advancements like the NFPA-certified facepiece nameplate, achieved through extensive collaboration and regulatory testing.[2] While specific founding year details are not publicly detailed in available sources, the firm's evolution centers on firefighter-operated innovation, starting with core products like photoluminescent nameplates and expanding into helmet bands and SCBA accessories.[1][2][6]
Pivotal moments include the exclusive relationship with 3M Scott Fire & Safety, where rigorous development ensured compliance with safety standards previously ignored by firefighters for visibility benefits—now fully certified for broader adoption.[2] Partnerships with Phenix Technology further highlight early traction in integrating behavioral health awareness with safety gear, reinforcing IdentiFire's mission-driven growth.[8]
(Note: A separate Austrian entity at identifire.at focuses on corporate culture consulting with "Good Whybrations®," but lacks connection to the U.S. fire safety firm and is not treated as the primary subject.[3][5][7])
IdentiFire rides the trend of advanced personal protective equipment (PPE) integrating smart materials like photoluminescence for first responders, amid rising demands for accountability in firefighting amid complex urban fires and hazmat incidents. Timing aligns with post-pandemic scrutiny on safety gear standards and supply chain resilience, favoring U.S.-made products amid global disruptions.[1][2] Market forces like NFPA regulations and OEM partnerships (e.g., 3M's global SCBA dominance) amplify its influence, enabling scalable adoption across U.S. fire services.[2]
The company shapes the ecosystem by pushing certified innovations that bridge visibility gaps, influencing PPE evolution toward multifunctional, compliant accessories and fostering collaborations that set new safety benchmarks for the fire service.[2][8]
IdentiFire is poised for expansion through deepened OEM integrations and new product lines, potentially targeting international markets or AI-enhanced visibility tech as firefighting digitizes. Trends like stricter safety mandates, sustainable materials, and behavioral health integration will propel growth, evolving its role from niche accessory maker to key PPE innovator. As firefighter-led solutions gain traction, IdentiFire's focus on "Be Seen. On Scene.™" positions it to save lives at scale, building on partnerships that already redefine accountability.[1][2][6]
