ID5 is a technology company.
ID5 provides adaptive identity solutions for digital advertising, enabling better connections and performance across channels while adhering to data protection regulations.
ID5 has raised $21.0M across 2 funding rounds.
ID5 has raised $21.0M in total across 2 funding rounds.
ID5 is a technology company that provides adaptive identity solutions for digital advertising, enabling addressability and measurement without third-party cookies while prioritizing privacy protection.[1][2][3] Its core product, the ID5 ID, is a universal identifier leveraging hashed emails, URLs, IP addresses, and machine learning to recognize users across devices and channels, serving publishers, advertisers, adtech platforms, and media buyers globally.[1][2][4] With $20 million in Series B funding and a 2025 acquisition of TrueData to expand in the U.S., ID5 demonstrates strong growth momentum amid the cookieless shift, reporting $9.5 million in revenue and partnerships with firms like Adobe, OpenX, and Adform.[2][3][4]
ID5 was founded in 2017 in London, UK, by co-founders Mathieu Roche and Pierre-Antoine Durgeat, both seasoned adtech professionals who believed the digital advertising ecosystem needed smarter, privacy-safe identity technology to deliver better ROI without eroding user trust.[2][5][6] Incorporated as ID5 Technology Limited on April 21, 2017, the company assembled a team of adtech experts and secured backing from investors like Progress Ventures, Seventure Partners, 360 Capital Partners, Axio, Aperiam Ventures, TransUnion, and S4S Ventures.[2][3][6] Early traction came from addressing signal loss and fragmentation, with pivotal growth via the ID5 ID launch and the landmark $20 million Series B in 2023—the largest in the identity space—followed by the 2025 TrueData acquisition to bolster U.S. operations and tech capabilities.[2][3]
ID5 stands out in the crowded identity space through privacy-by-design tech and ecosystem-wide scalability:
| Competitor | Key Focus | ID5 Edge |
|---|---|---|
| Captify | Search intelligence, cookie-free targeting[1] | Broader omnichannel ID vs. search-specific |
| Throtle/Zeotap | CDPs, universal IDs for marketing[1] | Stronger adtech privacy/adaptivity, recent U.S. expansion[2] |
ID5 rides the cookieless advertising wave, capitalizing on third-party cookie phaseouts (e.g., Chrome by 2025) and regulations like GDPR/CCPA that demand privacy-safe addressability amid signal loss from walled gardens.[1][2][3] Timing is ideal as AI-driven personalization surges, but fragmentation hampers efficiency—ID5's adaptive framework counters this, boosting ROI for the $600B+ digital ad market by enabling consented, cross-device targeting.[2][4] It influences the ecosystem by setting standards for collaboration (e.g., ID Fusion with Adform), helping publishers monetize inventory and advertisers measure campaigns, thus sustaining open-web growth against platform dominance.[4][7]
ID5 is poised to dominate as the go-to identity layer in an AI-accelerated, privacy-first ad world, with U.S. expansion via TrueData and fresh funding fueling product evolution like enhanced ID Graphs.[2] Trends like stricter regs (e.g., post-2025 global enforcement) and clean-room tech will amplify demand, potentially scaling revenue beyond $9.5M through deeper integrations.[3] Its influence may grow via more acquisitions and standards leadership, solidifying its role in a balanced digital economy—proving that smarter identity unlocks sustainable ad innovation from day one.[2][4]
ID5 has raised $21.0M in total across 2 funding rounds.
ID5's investors include Baird Capital, BDMI - Bertelsmann Digital Media Investments, Origin Ventures, S4S Ventures, Jack Boren, 360 Capital Partners, AperiamVentures, Math Capital, Partech Ventures, Serena Capital, UpHonest Capital.
ID5 has raised $21.0M across 2 funding rounds. Most recently, it raised $20.0M Series B in April 2024.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Apr 1, 2024 | $20.0M Series B | Baird Capital, BDMI - Bertelsmann Digital Media Investments, Origin Ventures, S4S Ventures, Jack Boren | |
| Mar 1, 2018 | $1.0M Seed | 360 Capital Partners, AperiamVentures, Math Capital, Partech Ventures, Serena Capital, UpHonest Capital |