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ID Analytics develops comprehensive identity and fraud risk management solutions, leveraging patented analytics to provide real-time insights. The company specializes in processing vast datasets to create identity intelligence that helps prevent fraud and manage consumer credit risk. Its core offerings deliver on-demand visibility into an individual's risk profile, enabling businesses to make informed decisions swiftly and securely across various transactions.
The company was founded in 2002 by Bruce Hansen, Mike Cook, and Steven Gal. Their collective experience, particularly from backgrounds in advanced analytics, likely informed the foundational insight that complex data patterns could predict identity-related risks. This expertise fueled the development of systems capable of analyzing millions of identity elements to detect anomalies indicative of fraudulent activity and manage credit risk effectively.
ID Analytics serves clients primarily within the telecommunications and financial services sectors. The company's vision centers on empowering organizations with the ability to confidently assess and authenticate identities, thereby streamlining customer interactions while mitigating financial losses and exposure to fraud. It aims to establish a trusted environment for transactions in an increasingly digital world.
ID Analytics has raised $35.0M across 3 funding rounds.
ID Analytics has raised $35.0M in total across 3 funding rounds.
ID Analytics has raised $35.0M in total across 3 funding rounds.
ID Analytics's investors include Trinity Ventures.
ID Analytics was a technology company specializing in identity and fraud risk management solutions, using advanced data analytics and its proprietary ID Network®, a large U.S. cross-industry network of consumer behavioral data.[1][2] It served businesses in financial services, telecommunications, healthcare, retail, and government by verifying identities, mitigating fraud, assessing credit risk, and ensuring compliance, generating about $24.3 million in revenue with around 108 employees before its acquisition.[1][2] Founded in 2002 and headquartered in San Diego, California, the company was acquired by LexisNexis Risk Solutions in January 2020 from NortonLifeLock, integrating its technologies into a broader global risk management suite.[1][4]
ID Analytics was founded in 2002 in San Diego, California, pioneering identity scoring technology by combining the ID Network®—a real-time, cross-industry compilation of identity information—with Personal Topology (individual identity characteristics and connections) and proprietary Advanced AnalyticsSM.[1][2][4] The founders leveraged expertise in data analytics to address rising identity theft and fraud, creating solutions that provided real-time risk visibility for enterprises.[2] Early traction came from adoption by leading U.S. communications, financial services, retailers, government agencies, and healthcare insurers, establishing it as a leader in on-demand identity intelligence; it operated independently until acquired first by NortonLifeLock and then by LexisNexis Risk Solutions in 2020.[1][3][4]
ID Analytics rode the wave of escalating digital identity fraud and cybersecurity threats in the early 2000s, capitalizing on post-9/11 data privacy regulations and the boom in online financial services.[1][2] Its timing was ideal amid rising identity theft, enabling businesses to balance risk management with customer acquisition in high-stakes sectors like finance and healthcare.[3] Market forces such as increasing e-commerce, regulatory demands (e.g., compliance with federal rules), and the need for real-time analytics favored its model, influencing the ecosystem by setting standards for cross-industry data sharing and identity intelligence—now amplified through LexisNexis's global scale.[1][4][5]
Post-2020 acquisition, ID Analytics's capabilities are fully embedded in LexisNexis Risk Solutions, evolving toward AI-enhanced, global fraud prevention amid rising synthetic identity fraud and deepfake threats.[1][4][5] Trends like machine learning-driven risk models and zero-trust security will shape its trajectory, potentially expanding beyond U.S. borders via LexisNexis's footprint.[1] Its influence may grow by powering enterprise-grade identity solutions, reinforcing its legacy as a fraud-fighting pioneer in an increasingly digital risk landscape—much like its foundational role in pioneering identity scoring for a safer consumer ecosystem.[2][3]
ID Analytics has raised $35.0M across 3 funding rounds. Most recently, it raised $20.0M Series C in May 2007.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2007 | $20M Series C | — | Trinity Ventures | Announced |
| Feb 1, 2006 | $5M Series B | — | Trinity Ventures | Announced |
| Apr 1, 2002 | $10M Series A | — | Trinity Ventures | Announced |
