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Key people at iClinic.
iClinic is a São Paulo, Brazil-based organization that provides cloud-based medical software solutions specifically tailored for clinics and private practices. Its comprehensive platform integrates essential functionalities such as electronic medical records, secure teleconsultation capabilities, advanced appointment scheduling, and robust financial management tools, all designed to significantly streamline and modernize clinical operations. The software is developed to ensure full adherence to Brazil's LGPD data protection regulations, providing a compliant and efficient digital environment for healthcare professionals across the country. Operating through a SaaS subscription model, iClinic primarily serves a broad base of physicians and medical facilities throughout Brazil, aiming to enhance their administrative and patient care processes. The company currently maintains a workforce of 47 employees and reports annual revenue figures under $5 million.
iClinic was a Brazil-based SaaS company providing medical practice management software, recognized as the leading solution in Brazil for physicians, dentists, psychologists, physical therapists, and other health professionals.[1][3][4] It offered tools like Electronic Medical Records, Clinical Management Systems, Telemedicine, and a Physicians Marketplace with 16 million registered patients, serving over 25,000 monthly active users including 12,400 subscribers to digitize routines, boost productivity, and improve patient care.[1][3][4] The company was acquired by Afya Limited in October 2020 for approximately $27.9M–$33M, marking a significant exit for early investors like Rockstart (20+ times return) and SoftBank.[1][2][3][4]
Post-acquisition, iClinic integrated into Afya's ecosystem as a "one-stop shop" for Brazilian physicians, combining clinic management with education and clinical apps.[2][3] Note that a separate U.S.-focused iClinic EHR exists under MDLand, but the primary Brazilian entity matches this profile.[5]
Founded in 2012 in Ribeirão Preto, Brazil, iClinic emerged to empower doctors with technology for daily tasks, starting as the first SaaS Electronic Medical Record focused on physician experience.[1][3][4] It joined Rockstart's 2013 accelerator cohort in Amsterdam, a pivotal moment that provided capital, networks, and vision-scaling support, as noted by CEO Felipe Lourenço.[1][3] Early traction built through digitizing clinic operations, leading to Series B funding from SoftBank in 2020 and rapid growth to thousands of users.[2][4] The 2020 acquisition by Afya capped its independent journey, with founders crediting accelerator backing for transformative growth.[1][3]
iClinic rode the digital health wave in Brazil, accelerating SaaS adoption amid rising telemedicine demand and clinic digitization needs in a fragmented healthcare market.[1][2][3] Timing aligned with global shifts post-2010s accelerators like Rockstart fueling LatAm health tech, plus 2020 funding booms from SoftBank before its Afya exit.[2][4] Market forces favoring it included Brazil's physician shortage, regulatory pushes for electronic records, and Afya's education footprint enabling ecosystem expansion.[2][3] It influenced the startup scene by validating accelerator models—Rockstart's 20x return spurred more Healthtech investments—and integrated into Afya's platform, consolidating tools for physicians and setting precedents for SaaS acquisitions in emerging markets.[1][3]
Under Afya since 2020, iClinic likely continues evolving as core clinic management tech, potentially expanding telemedicine and AI-driven features amid Brazil's growing digital health market.[2][3][4] Trends like value-based care, remote monitoring (e.g., CCM/RPM modules in similar tools), and Afya's "one-stop shop" vision will shape it, with regulatory tailwinds like MACRA analogs boosting adoption.[2][5] Its influence may grow through Afya's scale, powering more independent practices and exits in LatAm Healthtech, echoing its origin as a doctor-empowering pioneer.[1][3]
Key people at iClinic.
