IBG

Innovative Beauty Group (IBG) provides an all-encompassing brand development ecosystem for the beauty industry, building and boosting brands from strategy to retail. Operating with a fabless, agile model, IBG coordinates over 200 international partners and suppliers. It integrates brand strategy, creative design, and product development with efficient execution, offering end-to-end solutions for beauty products.

Established in 2005, IBG began as a value-added packaging trader, with Lars Fasten instrumental in its early vision. The founding insight recognized beauty brands needed integrated support beyond simple components. This propelled its evolution into a full-service turnkey provider, managing complex product development and market entry demands.

IBG partners with diverse beauty brands, assisting with market analysis, design, formulation, manufacturing, and supply chain. Its mission is to transform powerful ideas into scalable, culture-shaping brands thriving across direct-to-consumer, retail, and social commerce. IBG empowers partners toward sustained market leadership via expert execution.