Loading organizations...
HypeLab is a San Francisco, California-based web3 advertising technology company specializing in comprehensive advertising solutions for the decentralized web. The firm develops infrastructure enabling brands and publishers to effectively engage with audiences across various blockchain-based platforms and applications, addressing the unique challenges of advertising in privacy-centric and token-gated environments. This includes facilitating ad placements within metaverse experiences, decentralized applications (dApps), and NFT communities, bridging traditional digital advertising with the emerging blockchain ecosystem. While specific operational metrics like funding rounds, valuation, or user adoption figures are not publicly available, HypeLab positions itself at the intersection of traditional digital advertising and the rapidly evolving web3 space. Edward Weng, Chief Technology Officer, guides the company's technological strategy and product development. The company was established in 2022.
HypeLab has raised $4.0M across 1 funding round.
HypeLab has raised $4.0M in total across 1 funding round.
HypeLab has raised $4.0M across 1 funding round. Most recently, it raised $4.0M Seed in August 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2023 | $4M Seed | — | Synergis Capital | Announced |
HypeLab is a Web3 advertising network that leverages on-chain data for personalized ad delivery, connecting crypto brands with targeted Web3 audiences across 200+ premium publishers.[1][2][3] It serves advertisers seeking to acquire users at scale, publishers looking to monetize traffic, and Web3 projects aiming for high-value conversions through wallet-targeted, AI-optimized campaigns.[3] The platform solves the challenge of reaching authentic crypto-native users amid fragmented Web3 marketing by offering advanced targeting (e.g., by wallet activity, location, device, and interests), interactive ad formats, real-time optimization, and flexible payouts in stablecoins or fiat.[1][3] With $4.2M in seed funding, a hybrid team of 1-10 to 11-50 employees based in San Francisco, and technologies like React.js and JavaScript, HypeLab demonstrates strong growth momentum, evidenced by case studies like reducing customer acquisition costs (CAC) by 4x for CoW Protocol and driving conversions for Metamask's portfolio launch.[1][3][4]
HypeLab emerged as a crypto-focused ad network to address the need for precise user acquisition in Web3, utilizing on-chain data for personalization—a pivotal innovation in decentralized advertising.[1][2] Founded as a for-profit company in San Francisco with a hybrid remote/office model, it has raised $4.2M in seed funding, reflecting early traction among Web3 projects.[1] Key milestones include building partnerships with top publishers, launching lightweight SDKs for easy integration, and delivering proven results like 4x CAC reductions, which solidified its position in the ecosystem.[3] While specific founder details remain undisclosed in available sources, the company's rapid evolution from a niche Web3 tool to a leading network underscores its alignment with blockchain advertising demands.[1][3]
HypeLab stands out in Web3 advertising through these key strengths:
These features prioritize developer-friendly speed, authenticity, and scalability over traditional ad tech.[1][3]
HypeLab rides the explosive growth of Web3 adoption, where on-chain data unlocks unprecedented ad personalization amid rising crypto user bases and decentralized apps.[2][3] Its timing aligns perfectly with market forces like maturing blockchain infrastructure (e.g., wallet ubiquity via Metamask) and the shift from centralized platforms to crypto-native marketing, reducing reliance on volatile social media or bots.[1][3] By enabling precise, verifiable targeting, HypeLab influences the ecosystem by lowering barriers for Web3 projects to scale users, fostering loyalty among high-value audiences, and bridging advertisers with publishers in a trustless environment—ultimately accelerating mainstream crypto integration.[3]
HypeLab is poised to dominate Web3 advertising as wallet ownership surges and AI-blockchain synergies deepen, potentially expanding into emerging areas like AI agents or layer-2 ecosystems. Trends like real-time on-chain analytics and stablecoin payouts will fuel its growth, evolving its influence from user acquisition specialist to full-stack Web3 growth platform. With its funding and track record, expect aggressive publisher expansion and deeper integrations, solidifying HypeLab as the go-to for crypto brands scaling authentically—echoing its core mission to make Web3 advertising simple and effective.[1][3]
HypeLab has raised $4.0M in total across 1 funding round.
HypeLab's investors include Synergis Capital.
