HYP3R
HYP3R is a company.
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Leadership Team
Key people at HYP3R.
Frequently Asked Questions
Who founded HYP3R?
HYP3R was founded by Jason Tolkin (Cofounder, Partnerships).
HYP3R is a company.
Key people at HYP3R.
HYP3R was founded by Jason Tolkin (Cofounder, Partnerships).
HYP3R is a location-based marketing platform that leverages geosocial and location data to enable brands to target and engage consumers in real-time, primarily serving travel, retail, fitness, and entertainment businesses.[1][2][3][4] It solves inefficient customer outreach by using data-driven targeting, geofencing, and social media insights to connect businesses with high-value travelers and on-site visitors, boosting acquisition and ROI through personalized campaigns.[1][4] The platform offers features like real-time analytics, automated outreach, CRM integrations (e.g., Salesforce, Adobe), and monitoring of geotagged social posts without hashtags.[1][2][4] HYP3R has raised over $6M initially, followed by a $17.3M Series A in 2021 (exact date not specified in sources), indicating solid growth momentum in digital marketing tech.[1][4]
(Note: A separate entity at hyp3rev.com builds electric supercars like an all-electric Defender with 600 hp, 300-mile range, and 0-60 mph in 3.6 seconds, but this appears unrelated to the marketing platform based on distinct domains, funding history, and focus.[5])
HYP3R was founded in 2015 by marketing entrepreneur Carlos Garcia.[1][4] Garcia, with a background in marketing, created the company to transform interruptive advertising into "welcome" real-time engagement using location data, inspired by how tech giants like Airbnb and Amazon disrupted retail and travel.[4] Early traction came from targeting geofenced locations like hotels, airports, gyms, and malls via anonymous mobile IDs and public social media posts, allowing brands to interact contextually (e.g., congratulating anniversaries at hotels).[4] The company evolved from broad ambitions across travel, retail, fitness, and entertainment to a sharpened focus on scalable traveler acquisition and geosocial insights.[1][3]
HYP3R rides the location intelligence and real-time personalization wave in martech, fueled by post-pandemic travel recovery and data privacy shifts favoring contextual targeting over cookies.[4] Timing aligns with retail/travel digitization (e.g., Airbnb's model), where geofencing meets rising mobile/social data volumes for precise, scalable outreach amid ad fatigue.[1][3][4] Market forces like CRM proliferation and AI-driven insights favor it, as brands seek efficient acquisition in competitive sectors; HYP3R influences the ecosystem by setting standards for "welcome marketing," enabling smaller travel firms to compete with data giants.[2][4]
HYP3R is poised to expand geofencing into AI-enhanced predictive targeting and emerging channels like AR/VR experiences, capitalizing on its $17M+ funding for global scale.[3][4] Trends like privacy-first data (e.g., post-GDPR evolutions) and hyper-local travel booms will shape its path, potentially growing influence via partnerships in Web3 loyalty or metaverse retail. As martech consolidates, HYP3R's focus on high-ROI, non-intrusive engagement positions it to redefine traveler acquisition, turning location data into enduring customer relationships—echoing its founding mission to make marketing truly welcome.[4]
Key people at HYP3R.
HYP3R was founded by Jason Tolkin (Cofounder, Partnerships).
