humm is a company.
humm has raised $3.2M across 3 funding rounds.
Key people at humm.
humm has raised $3.2M in total across 3 funding rounds.
Key people at humm.
Humm Group Ltd (ASX: HUM) is a diversified financial services company specializing in instalment plans, buy now pay later (BNPL) solutions, credit cards, and business financing, enabling consumers and businesses to manage large purchases over time.[1][3][7] Operating primarily in Australia and New Zealand, with presence in Ireland, the UK, and Canada, it serves individuals via products like humm90 (interest-free finance and everyday spending), Q Mastercard, and Farmers cards, while offering SMEs leasing and chattel mortgages through FlexiCommercial.[1][3] In FY2025, it reported total revenue of $666.6 million, with segments including Point of Sale Payment Plans (PosPP), New Zealand Cards, Australia Cards, and Commercial, positioning it as a key player in non-depository financing and BNPL amid rising demand for flexible payments.[2][3]
Founded in 1988 and headquartered in Sydney, Australia, Humm Group originated as FlexiGroup Limited before rebranding to Humm Group in November 2020 to align with its flagship BNPL product.[3][4] Founding Non-Executive Chairman Andrew J. Abercrombie has led since 2006, guiding its evolution from core instalment finance to a broader portfolio including credit cards and commercial lending across multiple countries.[3][7] Key milestones include international expansion into Ireland, the UK, and Canada, and partnerships like the 2020 joint venture with Douugh for a US BNPL line of credit, reflecting its shift toward global fintech opportunities.[1][4]
Humm Group rides the explosive BNPL and fintech payments trend, capitalizing on consumer shifts toward flexible, interest-free financing amid economic pressures like inflation and rising living costs.[4][6] Its timing aligns with global BNPL adoption—projected to grow as alternatives to traditional credit cards—fueled by e-commerce boom and SME digitization, where market forces like regulatory support for non-bank lenders favor its model.[1][5] By influencing the payments ecosystem through partnerships (e.g., Douugh in the US) and products like humm90, it democratizes access to credit for underserved segments, competing with players like Afterpay while expanding into veterinary, auto, and retail financing.[4]
Humm Group's momentum in BNPL and SME lending positions it for accelerated growth, potentially targeting deeper US penetration via past partnerships and new markets as BNPL regulations evolve.[4] Trends like embedded finance and AI-driven credit scoring will shape its path, enhancing risk management and personalization amid projected revenue stability (e.g., steady sales around $87M in recent FY).[2] Its influence may expand as a bridge between traditional finance and fintech, solidifying its role in accessible payments—just as its 1988 roots evolved into a diversified powerhouse.[3][7]
humm has raised $3.2M in total across 3 funding rounds.
humm's investors include Accel, BlueYard Capital, Insight Partners, Ada Ventures, Human Augmentation Syndicate, Scalebridge Capital, Alan MacIntosh, Charlie Songhurst, Evan Cheng, BoxGroup, DCM, Great Oaks Venture Capital.
humm has raised $3.2M across 3 funding rounds. Most recently, it raised $3.0M Seed in December 2019.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Dec 1, 2019 | $3.0M Seed | Accel, BlueYard Capital, Insight Partners | |
| May 1, 2019 | $130K Seed | Ada Ventures, Human Augmentation Syndicate, Scalebridge Capital, Alan MacIntosh, Charlie Songhurst, Evan Cheng | |
| Dec 1, 2018 | $50K Seed | BoxGroup, DCM, Great Oaks Venture Capital, MiLA Capital |
