HubiFi is a technology company.
HubiFi has raised $3.0M across 1 funding round.
HubiFi has raised $3.0M in total across 1 funding round.
HubiFi is a financial software company that builds an automated revenue recognition and order-to-cash (O2C) accounting platform designed for high-volume subscription businesses, particularly those with $50M-$1B+ revenue and 10M+ subscriptions via Apple App Store, Google Play, and Stripe.[1][2] It serves mobile app developers and similar enterprises struggling with transaction overload, solving the problem of inaccurate revenue reporting, compliance gaps (e.g., ASC 606), and revenue leakage by acting as an intelligent middle layer that connects upstream systems to ERPs, delivering granular journal entries and audit-ready data in under a week.[1][2][3] Customers report rapid value, such as reconciling a year's Apple data in one week, recovering six-figure leakages, and enabling detailed analytics like cohort retention and LTV by channel.[1][2]
Founded in 2023 and headquartered in Columbus, Ohio, HubiFi emerged from the expertise of its leaders who identified gaps in revenue accounting for high-transaction fintech and insurtech firms.[3][4][5] CEO Jason Kyle Berwanger, a two-time entrepreneur with 15 years spanning accounting, finance systems, and exec roles, drove a 6% gross margin boost and sub-90-day IPO at Root Insurance through ERP and data platforms; his practitioner background sparked rethinking finance tools.[5] CTO Bill Kaper complements this with 20+ years, including 7.5 years as a senior leader/GM at Amazon (leading successful acquisitions) and exec stints at insurtech/fintech startups, excelling in spotting opportunities and execution.[5] Early traction included investment from Motivate Venture Capital in 2024, with the team leveraging polyglot skills in finance, data, entrepreneurship, and tech to automate what manual processes couldn't handle.[3][5]
HubiFi rides the wave of accounting intelligence—AI-powered transformation of financial data into real-time, predictive insights amid exploding subscription economies and high-volume digital transactions from app stores and billing platforms.[1][6] Timing is ideal as businesses face regulatory pressures (ASC 606), revenue leakage from platform discrepancies, and the need for FP&A granularity that legacy tools can't deliver, especially with mobile subscriptions surpassing billions globally.[1][2] Market forces like AI adoption in fintech, demand for proactive forecasting over reactive bookkeeping, and scalability needs for $50M+ revenue firms favor HubiFi, influencing the ecosystem by enabling faster closes (hours vs. weeks), margin improvements, and data-driven growth for startups and scale-ups.[3][6] Backed by Motivate VC, it exemplifies how specialized middleware accelerates fintech evolution without disrupting core ERPs.[3]
HubiFi is poised for acceleration through AI-enhanced predictive analytics, expanding beyond subscriptions to broader fintech verticals like SaaS and e-commerce, while deepening integrations for even higher volumes.[2][6] Trends like real-time accounting, regulatory tightening, and AI-driven fraud/recovery will propel it, potentially capturing more of the underserved high-transaction market as platforms like Apple/Google evolve.[1][6] Its influence could grow via partnerships and acquisitions, solidifying middleware as essential for visibility in transaction-heavy businesses—transforming "refuse to accept sacrificing visibility" into industry standard, much like its rapid gap-closing for early adopters.[1][2]
HubiFi has raised $3.0M in total across 1 funding round.
HubiFi's investors include Anthemis Group, Bain Capital Ventures, Battery Ventures, Bessemer Venture Partners, Bread and Butter Ventures, IrishAngels, Matchstick Ventures, Motivate Ventures, Schematic Ventures, Social Starts, Vitalize Venture Group, Aditya Raghupathy.
HubiFi has raised $3.0M across 1 funding round. Most recently, it raised $3.0M Seed in June 2024.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jun 1, 2024 | $3.0M Seed | Anthemis Group, Bain Capital Ventures, Battery Ventures, Bessemer Venture Partners, Bread and Butter Ventures, IrishAngels, Matchstick Ventures, Motivate Ventures, Schematic Ventures, Social Starts, Vitalize Venture Group, Aditya Raghupathy, Daren Cotter |