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Key people at hub.brussels.
hub.brussels functions as the Brussels Agency for Entrepreneurship, offering comprehensive support to businesses and individuals within the Brussels-Capital Region. It provides market insights, strategic advice on formation, and resources for international expansion. Leveraging a network of experts, the agency guides entrepreneurs through every phase of their business lifecycle.
Established as a public agency by governmental initiative, hub.brussels does not have individual founders. Its creation addressed the need for a unified support structure to cultivate a dynamic, inclusive entrepreneurial ecosystem. This strategic establishment aims to strengthen the local economy and facilitate widespread business success.
The agency serves independent professionals, local merchants, and entrepreneurs in Brussels, alongside businesses seeking international export. hub.brussels envisions the Brussels-Capital Region as a premier center for sustainable entrepreneurship, empowering businesses from conception to growth, fostering a dynamic and globally competitive business landscape.
Key people at hub.brussels.
hub.brussels is the Brussels Agency for Entrepreneurship, a government-backed organization dedicated to making Brussels the capital of sustainable entrepreneurship for all by supporting businesses at every development stage.[1][5] Its mission centers on guiding entrepreneurs with practical advice, fostering innovation, attracting investments, and collaborating with public authorities to create an inclusive economic framework, with a strong emphasis on people-first support, accessibility, and sustainability.[1][3] Key focus areas include business creation, financing, internationalization, innovation, clustering in high-potential sectors like circular economy and sustainable projects, and drawing foreign investment to bolster Brussels' ecosystem.[2][4][6]
Rather than an investment firm or portfolio company, hub.brussels operates as a public support agency, offering free services such as personalized coaching, export missions, incubators (e.g., BEARTH for circular projects, Greenlab), and thematic networks to drive growth in promising sectors while promoting social and ecological innovation.[3][6][8]
hub.brussels was established on January 1, 2018, through the merger of three prior entities: impulse.brussels (created in 2003 as the Brussels Business Support Agency and renamed in 2013), Atrium.brussels, and Brussels Invest & Export.[2][3] This consolidation built on impulse.brussels' role as a primary contact for entrepreneurs, providing information, growth ecosystems, and targeted support in areas like business creation and innovation.[2] The evolution shifted focus toward a unified agency emphasizing comprehensive support from ideation to international expansion, clusters for high-potential companies, and sustainable practices integrated into daily operations.[1][2][4] Key drivers include a team of experts in Brussels and abroad, prioritizing human-centered approaches and responsiveness to ecosystem needs.[1]
hub.brussels rides the wave of sustainable and inclusive entrepreneurship in Europe, amplifying Brussels' position amid rising demand for green innovation, circular economies, and resilient local ecosystems post-global disruptions.[1][6][8] Timing aligns with EU priorities for regional development and internationalization, where public agencies like hub.brussels bridge gaps in private-market support, especially for SMEs in high-potential sectors facing funding and export barriers.[2][3] Market forces favoring it include Brussels' multilingual hub status, proximity to EU institutions, and growing investor interest in sustainable tech, which hub.brussels leverages through clusters and missions to attract FDI and foster collaborations with research entities.[4][9] It influences the ecosystem by creating synergies between public/private stakeholders, incubating projects like Shift My Enterprise, and promoting Brussels firms globally, thus strengthening the region's tech and innovation fabric.[3][6]
hub.brussels is poised to expand its impact through scaling incubators, missions (e.g., upcoming to Egypt in 2026), and clusters amid accelerating EU green deals and digital transformation trends.[6][9] Rising global focus on sustainability and regional autonomy will shape its trajectory, potentially amplifying influence via deeper tech integrations like AI-driven matchmaking or expanded overseas delegations.[1][5] As Brussels eyes leadership in circular and social innovation, hub.brussels could evolve into a pan-European model for public entrepreneurship agencies, tying back to its core vow: empowering every project to build a more prosperous, inclusive region.[1][3]
