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Howler is a technology company.
Howler Brothers designs and produces distinctive apparel and accessories, fusing functional outdoor wear with unique styling. Their product line draws inspiration from surfing, fly fishing, and Western aesthetics, crafting durable, comfortable garments. These pieces cater to active pursuits and casual wear, embodying a recognizable visual identity for enthusiasts.
Co-founded in 2011 by Chase Heard and Andy Stepanian, Howler Brothers emerged from their shared passion for adventure and a need for authentic lifestyle clothing. From creative backgrounds, including the band Wrinkle Neck Mules, they conceived the brand during a surf trip, creating purpose-driven gear from Austin, Texas.
Howler Brothers targets individuals embracing an active, outdoor-oriented lifestyle and valuing nature. Customers seek apparel performing effectively and reflecting an authentic, unpretentious style. The company fosters a community prioritizing exploration, developing enduring garments and inspiring patrons to "heed the call" of adventure.
Howler has raised $320K across 2 funding rounds.
Howler has raised $320K in total across 2 funding rounds.
Howler is a South African technology company that builds an advanced event commerce platform designed to optimize the planning, promotion, management, and control of events. It serves event organizers and attendees by providing seamless ticketing, cashless transactions, and event discovery solutions, aiming to create frictionless guest experiences and memorable moments[1][2][4].
Founded in 2016 and headquartered in Johannesburg, Howler was created by a team with extensive event industry experience. The idea emerged from the need to streamline event operations and enhance attendee engagement through technology. Early traction came from delivering reliable, end-to-end event management tools that handle ticket distribution, access control, and cashless payments, which helped establish its reputation in the events sector[1][4].
Howler rides the growing trend of digital transformation in the live events industry, where demand for contactless, efficient, and data-driven event management solutions is rising. The timing is favorable due to increased consumer expectations for seamless event experiences and the broader shift toward cashless payments and mobile ticketing. By enabling event organizers to streamline operations and enhance attendee engagement, Howler influences the ecosystem by setting higher standards for event technology in Africa and beyond[1][4].
Looking ahead, Howler is positioned to expand its footprint by leveraging trends like cashless economies, mobile-first event discovery, and data analytics for personalized experiences. Continued innovation in user experience and integration with emerging technologies (e.g., AI-driven recommendations or enhanced security features) could further solidify its role as a key player in event tech. Its influence may grow as live events rebound globally, with organizers seeking robust platforms to manage increasingly complex event ecosystems.
In summary, Howler is a specialized event technology company that addresses critical operational challenges for event organizers while enhancing attendee experiences through a unified, tech-driven platform. Its foundation in event expertise and focus on seamless, cashless transactions position it well for growth in the evolving live events market.
Howler has raised $320K in total across 2 funding rounds.
Howler's investors include 2048 Ventures.
Howler has raised $320K across 2 funding rounds. Most recently, it raised $120K Seed in May 2017.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| May 1, 2017 | $120K Seed | 2048 Ventures | |
| Feb 17, 2015 | $200K Seed |