House of Fraser

House of Fraser operates as a prominent British department store chain, retailing luxury fashion, beauty products, home goods, and gifts. It delivers a multi-brand shopping experience through physical stores and its digital platform, curating a diverse selection of premium items. The company's model focuses on a broad, high-quality product assortment across various consumer categories.

Established in 1849 in Glasgow, Scotland, by Hugh Fraser and James Arthur, House of Fraser originated from an insight to create a comprehensive retail establishment. Evolving from a drapery business, it became a full-fledged department store, securing a significant, lasting presence in the British retail sector over many decades.

House of Fraser caters to customers seeking quality, branded merchandise within a premium retail environment. Currently part of the Frasers Group and rebranding to Frasers, its long-term vision is to solidify its position as a leading luxury and lifestyle destination. It continuously refines its extensive product portfolio to align with evolving consumer preferences.