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Hoopo: IoT tracking systems for logistics and transportation, managing unpowered assets with LPWA technology and AI analytics.
Hoopo, based in Tel Aviv, Israel, develops energy-efficient IoT tracking systems utilizing low-power wide area networks to provide real-time visibility and optimization for unpowered assets across various logistics sectors. The company offers rugged trackers and an AI-powered platform designed for managing airport ground support equipment, supply chain logistics, waste management, and transportation fleets without significant battery consumption or GPS costs. Hoopo has raised a total of $17 million in funding, including a $1.5 million pre-seed round in 2018, a $3.5 million seed round in 2019, and a $10 million Series A. Lead investors include ZIM and theDOCK, with additional backing from TAU Ventures, Chartered Group, and Global IoT Technology Ventures (GiTV). Hoopo was founded in 2016 by Ittay Hayut, Menachem Tipris, Ilan Lozovsky, Daniel Avitzour, and Erez Aviv.
Hoopo has raised $17.5M across 4 funding rounds.
Hoopo has raised $17.5M in total across 4 funding rounds.
Hoopo is a technology company specializing in energy-efficient IoT asset tracking solutions for logistics, supply chains, waste management, and transportation, including airport ground support equipment.[1] It develops solar-powered trackers like hoopoSense Solar and hoopoSense Titan, offering over 12 years of battery life through low-power wide-area networks (LPWA), LoRa, and multi-mode location technologies, serving industries such as shipping (e.g., ZIM Integrated Shipping Services' dry-container fleet) to provide real-time visibility, reduce costs, and optimize operations.[2][3] Founded in 2016 (with some sources noting 2017), headquartered in Tel Aviv, Israel (operations also in the USA, Europe, Japan, and Phoenix, AZ), Hoopo has raised about $15M in funding, remains active post-incubator stages, and has won awards like the 2024 Top Supply Chain Projects and 2025 IoT Evolution Asset Tracking Award.[1][2][4]
The company solves the problem of tracking unpowered or hard-to-monitor assets without frequent battery replacements or high costs, using edge algorithms, solar power, and interoperable hardware for reliable geolocation and data insights via cloud software.[1][2]
Hoopo Systems was co-founded in 2016 by Ittay Hayut (CEO), Ilan Lozovsky, Daniel Avitzour, Erez Aviv, and Menachem Tipris in Tel Aviv, Israel, as an end-to-end IoT geolocation system to track assets efficiently without heavy battery use or GPS expenses.[1] The idea emerged from combining rugged hardware design with advanced LPWA and location technologies to address logistics visibility gaps.[4]
Early traction included graduating from the Fusion LA accelerator in 2017, $1.5M pre-seed funding in 2018 from TAU Ventures and others, and $3.5M seed in 2019 from Chartered Group, TAU Ventures, and Global IoT Technology Ventures, building toward global operations and major clients like ZIM.[1][2]
Hoopo rides the IoT and supply chain digitization trend, amplified by post-pandemic demands for real-time visibility amid global disruptions, labor shortages, and sustainability pushes.[1][2][3] Timing aligns with LPWA/LoRa adoption and solar tech advances, favoring low-maintenance solutions over traditional GPS amid rising fuel/logistics costs and ESG mandates for greener tracking.[1][3]
Market forces like container shipping growth (e.g., ZIM partnership) and waste/transport logistics inefficiencies boost Hoopo, as its tech prevents bottlenecks, aids maintenance, and cuts emissions via optimized routes.[1][2] It influences the ecosystem by setting battery-life standards, enabling data-driven decisions, and partnering with accelerators/VCs to scale Israeli IoT globally.[1][4]
Hoopo's momentum—major wins like ZIM, awards, and $15M funding—positions it for expansion into more fleets and sectors like aviation/waste, leveraging AI-enhanced analytics and 5G/edge computing trends.[2][3][4] Expect deeper integrations with shipping lines and supply chain platforms, potential Series A, and growth in Asia/Europe amid IoT market projections.
As a pioneer in sustainable asset intelligence, Hoopo exemplifies how efficient tracking transforms logistics, delivering the visibility that powers resilient global supply chains.[1][3]
Hoopo has raised $17.5M in total across 4 funding rounds.
Hoopo's investors include The Dock, ZIM, Tamar Technology Ventures, Tau Ventures, UP.Partners, Chartered Group, GiTV, Hico Investment Group, Ben Marcus, Zohar Gilon, S Capital VC.
Hoopo has raised $17.5M across 4 funding rounds. Most recently, it raised $10.0M Series A in August 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Aug 1, 2022 | $10.0M Series A | The Dock, ZIM | Tamar Technology Ventures, Tau Ventures, UP.Partners, Chartered Group, GiTV, Hico Investment Group |
| Jun 1, 2019 | $4.0M Seed | Tamar Technology Ventures, Tau Ventures, UP.Partners | |
| Jan 29, 2018 | $1.5M Other Equity | Ben Marcus, Zohar Gilon | |
| Jan 1, 2018 | $2.0M Seed | S Capital VC, Tamar Technology Ventures, UP.Partners |