Hoopo is a technology company specializing in energy-efficient IoT asset tracking solutions for logistics, supply chains, waste management, and transportation, including airport ground support equipment.[1] It develops solar-powered trackers like hoopoSense Solar and hoopoSense Titan, offering over 12 years of battery life through low-power wide-area networks (LPWA), LoRa, and multi-mode location technologies, serving industries such as shipping (e.g., ZIM Integrated Shipping Services' dry-container fleet) to provide real-time visibility, reduce costs, and optimize operations.[2][3] Founded in 2016 (with some sources noting 2017), headquartered in Tel Aviv, Israel (operations also in the USA, Europe, Japan, and Phoenix, AZ), Hoopo has raised about $15M in funding, remains active post-incubator stages, and has won awards like the 2024 Top Supply Chain Projects and 2025 IoT Evolution Asset Tracking Award.[1][2][4]
The company solves the problem of tracking unpowered or hard-to-monitor assets without frequent battery replacements or high costs, using edge algorithms, solar power, and interoperable hardware for reliable geolocation and data insights via cloud software.[1][2]
Hoopo Systems was co-founded in 2016 by Ittay Hayut (CEO), Ilan Lozovsky, Daniel Avitzour, Erez Aviv, and Menachem Tipris in Tel Aviv, Israel, as an end-to-end IoT geolocation system to track assets efficiently without heavy battery use or GPS expenses.[1] The idea emerged from combining rugged hardware design with advanced LPWA and location technologies to address logistics visibility gaps.[4]
Early traction included graduating from the Fusion LA accelerator in 2017, $1.5M pre-seed funding in 2018 from TAU Ventures and others, and $3.5M seed in 2019 from Chartered Group, TAU Ventures, and Global IoT Technology Ventures, building toward global operations and major clients like ZIM.[1][2]
Hoopo rides the IoT and supply chain digitization trend, amplified by post-pandemic demands for real-time visibility amid global disruptions, labor shortages, and sustainability pushes.[1][2][3] Timing aligns with LPWA/LoRa adoption and solar tech advances, favoring low-maintenance solutions over traditional GPS amid rising fuel/logistics costs and ESG mandates for greener tracking.[1][3]
Market forces like container shipping growth (e.g., ZIM partnership) and waste/transport logistics inefficiencies boost Hoopo, as its tech prevents bottlenecks, aids maintenance, and cuts emissions via optimized routes.[1][2] It influences the ecosystem by setting battery-life standards, enabling data-driven decisions, and partnering with accelerators/VCs to scale Israeli IoT globally.[1][4]
Hoopo's momentum—major wins like ZIM, awards, and $15M funding—positions it for expansion into more fleets and sectors like aviation/waste, leveraging AI-enhanced analytics and 5G/edge computing trends.[2][3][4] Expect deeper integrations with shipping lines and supply chain platforms, potential Series A, and growth in Asia/Europe amid IoT market projections.
As a pioneer in sustainable asset intelligence, Hoopo exemplifies how efficient tracking transforms logistics, delivering the visibility that powers resilient global supply chains.[1][3]
Hoopo has raised $16.0M in total across 3 funding rounds.
Hoopo's investors include Tamar Technology Ventures, Tau Ventures, UP.Partners, S Capital VC.
Hoopo has raised $16.0M across 3 funding rounds. Most recently, it raised $10.0M Series A in August 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Aug 1, 2022 | $10.0M Series A | Tamar Technology Ventures, Tau Ventures, UP.Partners | |
| Jun 1, 2019 | $4.0M Seed | Tamar Technology Ventures, Tau Ventures, UP.Partners | |
| Jan 1, 2018 | $2.0M Seed | S Capital VC, Tamar Technology Ventures, UP.Partners |
