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hoop: Wellness brand offering natural pain relief, muscle recovery, sleep, and stress products for active young Indians.
Hoop, a wellness brand offering natural products for pain relief, muscle recovery, sleep support, and stress management, is based in Gurugram, Haryana, India. The company targets active young Indians, primarily 20- and 30-somethings, with transparent ingredients and modern designs, addressing issues like back pain and workout fatigue. Operating primarily through direct-to-consumer e-commerce channels like Amazon, where it is a top seller in the wellness category, Hoop has delivered over 50,000 products across 1,000 pin codes in India and maintains an employee count of 11-20. The brand was selected for the Peak XV Spark Fellowship cohort 2, receiving a $100,000 equity-free grant, and has secured an undisclosed investment from brand ambassador PV Sindhu. Hoop plans further expansion into quick commerce and e-pharmacies. The company was founded in 2022 by former McKinsey consultants Twinkle Uppal and Saharsh Agarwal.
hoop has raised $18.6M across 4 funding rounds.
hoop has raised $18.6M in total across 4 funding rounds.
hoop has raised $18.6M in total across 4 funding rounds.
hoop's investors include Index Ventures, Edge Investments, BGF, Harry Briggs, ustwo.
hoop has raised $18.6M across 4 funding rounds. Most recently, it raised $5.0M Series A in July 2024.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jul 3, 2024 | $5.0M Series A | ||
| Jun 5, 2024 | $5.0M Seed | Index Ventures | |
| May 21, 2018 | $5.4M Series A | Edge Investments | BGF |
| Sep 27, 2017 | $3.2M Other Equity | Harry Briggs | ustwo |