Honesty Ventures

The Honest Company, based in Playa Vista, Los Angeles, California, develops and sells clean, eco-friendly consumer goods, including baby products, personal care, skincare, and household items, distributed via e-commerce subscriptions and major retailers like Target, Costco, and Amazon across the United States, Canada, China, and Europe. The publicly traded company (Nasdaq: HNST) reported $319 million in 2021 sales and was valued at $550 million as of February 2022, having raised $503 million in total venture funding prior to its May 2021 IPO, which secured $412.8 million. Lead investors include Lightspeed Venture Partners, General Catalyst, Wellington Management, and L Catterton. Jessica Alba, who stepped down as Chief Creative Officer in April 2024, was among the founders. The Honest Company was established in 2011 by Jessica Alba, Christopher Gavigan, Brian Lee, and Sean Kane.