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Honee: Online platform connecting Australian beauty and wellness businesses with customers for instant bookings and treatment discovery.
Honee is an Australian online platform that connects beauty and wellness businesses with customers, functioning as a detailed directory for various treatments, offering comprehensive listings and enabling instant bookings directly through the platform. The service aims to streamline the discovery and reservation process for a wide array of services, from haircuts and spa treatments to salon appointments, across metropolitan areas in Australia. While specific operational metrics, such as funding raised, current user count, or employee numbers, have not been publicly disclosed, Honee's core focus remains on enhancing accessibility and efficiency within the fragmented beauty and wellness sector. The company was established by Matt Jones, who also holds the position of CEO. Honee commenced its operations in Melbourne around 2016, subsequently expanding its service offerings to include Sydney by early 2017, thereby solidifying its initial market presence in key Australian urban centers.
Honee has raised $1.0M across 1 funding round.
Honee has raised $1.0M in total across 1 funding round.
Honee is an Australian online platform connecting clients with beauty and wellness professionals, offering services like hair and beauty treatments. As Australia's largest wellness platform with 3 million users, it was acquired by health tech startup Vively, which doubled Vively's revenue through the deal.[1][3]
Honee serves consumers seeking convenient access to wellness services and professionals looking for client bookings. It solves the problem of fragmented discovery and scheduling in the beauty and wellness sector by providing a centralized marketplace, driving significant user growth before its acquisition.[1][3]
Honee emerged as a key player in Australia's wellness market, growing to become the largest platform with 3 million users. Specific founder details and exact founding year are not detailed in available records, but it established itself as a dominant marketplace for beauty and wellness services prior to its acquisition by Vively, a health tech startup.[1][3]
A pivotal moment came with the acquisition by Vively, marking Honee's integration into a broader health tech ecosystem and instantly scaling Vively's revenue.[1]
Honee rode the wave of digital marketplaces transforming consumer services, particularly in wellness and beauty amid rising demand for on-demand bookings post-pandemic. Its 3 million users underscored the shift toward platform economies in health-adjacent sectors, where convenience drives adoption.[1][3]
Market forces like health tech consolidation favored Honee, as seen in Vively's acquisition, enabling synergies in user data and service expansion. It influenced Australia's startup ecosystem by validating scalable wellness platforms, paving the way for further M&A in consumer health tech.[1]
Post-acquisition, Honee is poised for accelerated growth within Vively's portfolio, potentially expanding features like integrated health tracking or nationwide scaling. Trends in personalized wellness and AI-driven recommendations will shape its path, amplifying its role in everyday health routines.
As Vively leverages Honee's massive user base, expect deeper ecosystem influence through combined offerings, solidifying its position in the booming digital health market and delivering sustained value to users and professionals.[1]
Honee has raised $1.0M in total across 1 funding round.
Honee's investors include Blackbird Ventures Australia, Square Peg Capital.
Honee has raised $1.0M across 1 funding round. Most recently, it raised $1.0M Seed in February 2018.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Feb 1, 2018 | $1.0M Seed | Blackbird Ventures Australia | Square Peg Capital |