Loading organizations...
Loading organizations...
Key people at Homna.com.
Homna.com was founded in 2014 by Ahmed AMin (Co-Founder, Product).
Homna.com is a quantitative trading firm based in Riyadh, Kingdom of Saudi Arabia, co-located at King Abdulaziz City for Science and Technology (KACST). The company specializes in deploying advanced algorithmic strategies and automated market-making systems exclusively on the Saudi Exchange (TADAWUL). Leveraging high-frequency infrastructure and sophisticated machine learning models, Homna systematically identifies and captures trading opportunities through rigorous statistical analysis and precise execution. The firm actively monitors over 50 symbols on TADAWUL, striving for an execution latency under 50 microseconds to maintain competitive advantage. Its robust risk management framework ensures that no single trading position exceeds 2% of the daily market volume for any instrument. Homna's business model primarily involves generating revenue from its proprietary algorithmic trading strategies, including automated market-making that earns spreads by quoting two-sided markets, and by offering co-investment partnerships to institutional investors within the Saudi capital markets.
Homna.com was founded in 2014 by Ahmed AMin (Co-Founder, Product).
Homna operates as multiple entities across regions, primarily a data science company in real estate (Kuwait/Saudi Arabia), a former online furniture marketplace (Egypt), and a construction firm (Rwanda/East Africa).[1][2][3][4][6] The Kuwait/Saudi-focused Homna, founded in 2023, builds AI, ML, and GIS-powered tools to analyze real estate markets, serving market participants and governments with clearer insights into housing, rentals, and residential trends; it has since pivoted toward Sharia-compliant AI-driven quantitative finance products like QuantumMind AI for trading and arbitrage in Saudi Arabia.[1][2] This serves Saudi investors, high-net-worth individuals, and institutions, solving inefficiencies in untapped algorithmic trading markets via sentiment analysis, automated execution, and DeFi liquidity provision.[2]
A separate Egyptian Homna.com (launched 2014) was an online furniture marketplace addressing consumer purchasing in e-commerce, now defunct or rebranded under founder Omar Maher's later AI ventures.[3] Meanwhile, Homna Ltd in Rwanda/Uganda focuses on civil engineering, construction, waterproofing, and infrastructure for regional development.[4][6]
The core Homna in Kuwait, founded in 2023 in Kuwait City, emerged as the region's first real estate data science firm led by serial entrepreneur Yousef Khalfan (CEO, Economics from Portland State University), alongside Muhammad Mehran (Full Stack Developer, B.S. Computer Science from University of Gujrat) and ML Engineer Taqi Boukerma.[1] Khalfan, now based in Riyadh, Saudi Arabia, drives its evolution from real estate analytics to AI-quantitative finance, capitalizing on Saudi market opportunities with $1M initial trading capital.[2][5] By May 2025, it released a Saudi investor prospectus, highlighting first-mover status in Sharia-compliant algo-trading.[2]
In Egypt, Homna.com launched in 2014 by Omar Maher (business informatics from German University in Cairo), as an online furniture marketplace following his 2012 Trustious review platform; it represented early e-commerce traction before Maher shifted to AI firms like Monta AI (2024).[3] Independently, Homna Ltd in Rwanda positions itself as a construction leader, though specific founding details and founders remain undisclosed in available sources.[4][6]
These differentiators stem from localized tech innovation amid limited competition.[1][2][4]
Homna rides AI/ML integration waves in emerging markets, from real estate proptech in Kuwait (addressing opaque housing data) to quant finance in Saudi Arabia's Vision 2030-driven financial liberalization, where Sharia-compliant DeFi and algo-trading fill gaps in inefficient markets.[1][2] Timing aligns with Saudi's $400K+ capital deployment and prospectus rollout by 2025, leveraging first-mover advantages before global competitors enter.[2] The Egyptian iteration tapped early MENA e-commerce growth, influencing consumer platforms pre-AI boom.[3] Construction arm supports East Africa's infrastructure push via tech-enabled building solutions.[4][6] Collectively, Homna exemplifies fragmented, region-specific tech adaptation, boosting local ecosystems through data-driven efficiency in underserved sectors like GCC proptech/fintech and African construction.
Homna's multi-regional presence signals agile pivots: Saudi finance arm eyes dominance via platform expansions, HNWI services, and bank integrations, projecting revenue from trading fees and liquidity amid rising AI adoption in Islamic finance.[2] Real estate roots may fuel hybrid proptech-finance plays. Trends like Arabic LLMs, regulatory easing, and DeFi growth will propel it, though competition from global quants poses risks. Influence could evolve from niche pioneer to ecosystem shaper, tying back to its data science origins by infusing AI across MENA/Africa markets for clearer, actionable insights.[1][2]
Key people at Homna.com.
