homies.io

High-Level Overview

Homie (homies.io) is a tech-first real estate brokerage that builds software to streamline home buying and selling, eliminating unnecessary fees and commissions.[1][2] It offers a full-stack platform covering the entire process from contract to close, including home loans, title, escrow, and home insurance, serving homebuyers and sellers seeking cost-effective alternatives to traditional brokerages.[1][2] The company targets efficiency in real estate transactions, with strong growth momentum rooted in its founder's prior success scaling Entrata to over $100M in annual recurring revenue.[1]

Headquartered in Salt Lake City, UT, Homie operates as a discount brokerage in the e-commerce-enabled real estate space, founded in 2015 to disrupt high-commission models through technology.[1][2]

Origin Story

Homie was founded in 2015 by Johnny Hanna, who serves as co-founder and CEO, alongside his background in real estate tech.[1][2] Prior to Homie, Hanna co-founded and led Entrata (formerly Property Solutions) for 12 years, where he drove sales, client services, human resources, and culture-building, scaling it to over $100M in annual recurring revenue and $1B in monthly rent payment processing.[1] This experience in transforming the apartment industry with market-leading software directly informed Homie's creation as a streamlined brokerage platform.[1]

The idea emerged from Hanna's expertise in real estate software, aiming to extend tech efficiencies to home transactions and cut out traditional fees; early traction built on his track record of awards like Deloitte's Technology Fast 500 and "Best Place to Work" recognitions at Entrata.[1]

Core Differentiators

• Tech-First Full-Stack Platform: Unlike traditional brokerages, Homie provides end-to-end software for contracts, loans, title, escrow, and insurance, simplifying the process from start to close.[1]
• Cost Savings Focus: Eliminates unnecessary fees and commissions, positioning it as a discount model in a high-cost industry.[1][2]
• Customer-Centric Culture: Core values like "Homies come first," loyalty, balance between work and life, and obsessing over customers differentiate its operations and workplace.[1]
• Proven Leadership: CEO Johnny Hanna's history scaling Entrata demonstrates execution strength in real estate tech.[1]

Role in the Broader Tech Landscape

Homie rides the proptech wave, leveraging e-commerce tools to digitize and democratize real estate transactions amid rising demand for low-fee, tech-driven alternatives to legacy brokerages.[1][2] Timing aligns with post-2015 shifts toward online real estate platforms, fueled by market forces like high commissions (often 5-6%) and consumer preference for streamlined digital experiences, similar to how fintech disrupted banking.[1][2]

It influences the ecosystem by accelerating adoption of full-stack proptech, reducing barriers for buyers/sellers, and inspiring efficiency in a $2T+ U.S. housing market, with Hanna's Entrata success proving scalability in adjacent rental tech.[1]

Quick Take & Future Outlook

Homie is poised to expand its platform amid proptech consolidation, potentially integrating AI for personalized pricing or virtual closings as digital adoption grows.[1] Trends like remote work-driven relocations and regulatory scrutiny on commissions will favor its low-fee model, evolving its influence toward dominating discount brokerage tech. With Hanna's scaling expertise, expect aggressive growth in new markets, reinforcing its mission to put "Homies first" in a more accessible real estate landscape.[1]