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HomeTown Ticketing, based in Columbus, Ohio, provides comprehensive digital ticketing solutions for K-12 and collegiate institutions, managing online sales, event scanning, and revenue for athletics, theatre, and arts. The platform serves over 17,000 schools, colleges, and organizations, powering more than 300,000 events annually for 40 million fans across all 50 U.S. states, operating on a fee-per-ticket model with no upfront cost to schools. Backed by private equity firm Nexa Equity, the company expanded significantly through the October 2022 acquisition of Ticket Spicket, integrating co-founders Russell Hertzberg and Donnie Schemetti into its executive team. Matt Davis serves as CEO, with Ryan Hart as Chairman and Wes Haines as co-founder and board member. The organization, founded in 2016, recently merged with Schoolfundr in December 2024, unifying event, ticketing, fundraising, and communication tools into a single platform for its extensive network of schools.
HomeTown Ticketing is a technology company specializing in digital ticketing and event management solutions primarily for K-12 schools, colleges, universities, and related associations. Their proprietary platform enables online ticket sales, ticket scanning at events, and streamlined revenue management, tailored specifically to the needs of educational institutions and governing bodies. The company serves schools, districts, conferences, and associations by simplifying event operations and enhancing community engagement through easy-to-use, fully automated ticketing and fundraising tools[1][2][4].
Founded in 2016 in Columbus, Ohio, HomeTown Ticketing (formerly Easy Peasy Ticketing, LLC) was created to address the inefficiencies in manual and cash-only ticketing processes prevalent in schools. The founders, with backgrounds in technology and education, developed an intuitive platform that quickly gained traction by enrolling over 1,000 schools by 2021. Key milestones include a growth investment from Nexa Equity in 2022, acquisition of Ticket Spicket to expand capabilities, and a 2024 merger with Schoolfundr to add fundraising solutions. The company also launched Engage in 2025, a website solution to promote school activities, reflecting its evolution from ticketing to a broader community engagement platform[1][2][4].
HomeTown Ticketing rides the trend of digital transformation in school event management, moving institutions away from outdated manual ticketing to automated, digital-first solutions. The timing is critical as schools increasingly seek to enhance operational efficiency, financial transparency, and community engagement through technology. Market forces such as the growing demand for cashless transactions, mobile accessibility, and integrated fundraising solutions favor HomeTown’s comprehensive platform. By focusing on the education sector, HomeTown influences the broader ecosystem by setting standards for secure, scalable, and user-friendly event management technology tailored to schools’ unique needs[4][5].
Looking ahead, HomeTown Ticketing is poised to expand its influence by deepening its product suite around community engagement and fundraising, leveraging its recent mergers and acquisitions. Trends such as increased digital adoption in education, demand for integrated event and fundraising platforms, and the rise of mobile-first experiences will shape its growth trajectory. As it continues to innovate, HomeTown could become the definitive platform not only for ticketing but also for holistic school community management, further strengthening school spirit and financial support networks.
This trajectory ties back to its founding mission: simplifying and modernizing school event experiences to build stronger, more connected communities through technology[4][5].
