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HomeRoots: B2B e-commerce platform connecting furniture, lighting, and home décor sellers with US retailers and trade professionals.
HomeRoots is a B2B e-commerce platform based in New Jersey, United States, connecting sellers of furniture, lighting, and home décor with retailers and licensed trade professionals. The company operates as a wholesale marketplace, designed to facilitate efficient sales from global manufacturers to US resellers. By leveraging community buying power, HomeRoots aims to streamline the traditionally complex wholesale purchasing experience, making it comparable to B2C transactions while enabling its users to increase profit margins and reduce overhead. The platform primarily serves retailers and licensed trade professionals within the US market, focusing on optimizing transactions across the furniture, lighting, and home décor sectors. Led by CEO and Founder Gil Bar-Lev, the company has been recognized in industry discussions, including Sramana Mitra's Thought Leaders in E-Commerce series and The Jason Cavness Experience. HomeRoots was founded in late 2018 by Gil Bar-Lev.
HomeRoots has raised $1.0M across 1 funding round.
HomeRoots specializes in the wholesale distribution of furniture, home decor, rugs, and lighting products. Its platform offers a wide selection across more than 250 product categories.
HomeRoots simplifies sourcing by providing businesses with access to a broad range of products from multiple sellers through a single platform. This approach reduces the need for buyers to manage numerous individual vendors.
HomeRoots is headquartered in Fairfield, New Jersey, USA. The company was founded in 2018.
HomeRoots specializes in the wholesale distribution of furniture, home decor, rugs, and lighting products. Its platform offers a wide selection across more than 250 product categories.
HomeRoots simplifies sourcing by providing businesses with access to a broad range of products from multiple sellers through a single platform. This approach reduces the need for buyers to manage numerous individual vendors.
HomeRoots is headquartered in Fairfield, New Jersey, USA. The company was founded in 2018.
HomeRoots has raised $1.0M across 1 funding round. Most recently, it raised $1.0M Venture Round in February 2026.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Feb 11, 2026 | $1.0M Venture Round | EthAum Venture Partners | ah! Ventures, Larac Investments, Walnut Venture Associates |