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Homeppl is a technology company.
Homeppl provides advanced risk assessment and fraud prevention technology for the rental sector and financial services. Its platform leverages sophisticated algorithms for financial data analysis, document authentication, and open banking integrations. This allows businesses to accurately evaluate prospective tenants and customers, mitigating fraud and automating screening processes.
Founded in 2015 by Alexander Siedes, Elran Kadosh, and Ohad Shalev, Homeppl arose from observing inefficiencies in traditional customer screening. The founders aimed for a more equitable system to assess diverse individuals, especially those with unconventional financial histories or international backgrounds. Addressing this market gap, Alexander Siedes leads the company as CEO.
Homeppl's clientele includes real estate agencies, property managers, and financial institutions seeking streamlined customer qualification. The company envisions enhanced financial accessibility, enabling more individuals to secure housing or financial products while protecting businesses from fraud and defaults. Their goal is to broaden eligible applicants via robust, data-driven insights.
Homeppl has raised $4.5M across 4 funding rounds.
Homeppl has raised $4.5M in total across 4 funding rounds.
Homeppl has raised $4.5M in total across 4 funding rounds.
Homeppl's investors include Mingles Tsoi, Berthold Baurek-Karlic, Emma Steele, Fair By Design, JLR Star, Outrun Ventures.
Homeppl is a London-based technology company founded in 2017 that specializes in customer risk assessment and fraud prevention, primarily for the rental market and financial services.[1][2][5] Its products automate tenant checks, detect application fraud through advanced analysis of documents like bank statements and passports, provide affordability insights from banking data, and enable better credit decisions, serving sectors such as real estate, fintech, lending, HR, and banking.[1][2][4][5] Homeppl helps letting agents and property professionals reduce fraud losses—up to 10% of assets in some cases—while approving 25% more applications, including for internationals, students, and those with thin credit files, by running over 150 proprietary fraud tests including email tracking, font detection, and metadata analysis.[3][4][5]
The company raised under $5 million in funding and achieved early traction with clients like Knight Frank, saving thousands through fraud detection.[2][4] In early 2025, Homeppl was acquired by Thirdfort, a leader in client due diligence (CDD), integrating its rental check platform into Thirdfort's offerings while spinning out its document risk analysis as Fraud Finder, an AI-driven tool for broader sectors like finance, legal, and insurance.[1][3]
Homeppl was founded in 2017 by Alexander Siedes in London, England, addressing gaps in tenant referencing amid rising application fraud, such as fake bank statements reported by over 52% of letting agents surveyed.[1][2][3][5] The idea emerged from the need to make rentals easier with less bureaucracy and more automation, targeting a mission to create a frictionless international economy for 1.2 billion renters worldwide by enabling them to own, manage, and utilize their personal data.[2][7] Early traction came from serving nearly 250 estate agents with anti-money laundering, compliance, CDD, and tenant checks, earning nominations for 'Most Innovative Product' and 'Supplier of the Year' awards.[1][6]
The team, representing 10 countries and 20 languages, built a diverse culture focused on fun and authenticity.[6] Securing about $1.4 million (£1M) in funding fueled growth, leading to the 2025 acquisition by Thirdfort, where Siedes became CEO of the rebranded Fraud Finder spin-out, marking a pivotal evolution from rental-specific tools to industry-agnostic fraud solutions.[2][3]
Homeppl rides the surge in financial fraud and defaults amid global economic pressures, where up to 10% of assets face fraudster targeting, aligning with trends in AI-driven risk management and compliance for fintech and proptech.[1][4] Its timing capitalizes on regulatory demands for anti-money laundering (AML) and CDD in property sales/lettings, plus the rise of 'invisible' applicants excluded by outdated checks—five million UK tenants alone.[3][5] Market forces like soaring application fraud and the need for international scalability favor its tech, influencing the ecosystem by integrating with platforms like Thirdfort to unify sales/lettings due diligence, reducing manual processes, and enabling safer onboarding across borders.[1][3]
Competitors like Oscilar (AI risk for onboarding/fraud) and Unit21 (transaction monitoring) focus broadly on fintech, but Homeppl's rental-specific depth and forensic document tools carve a niche, now expanding via acquisition to challenge fragmented compliance tools.[1]
Homeppl's acquisition by Thirdfort positions its core tech for scaled impact: the rental platform enhances Thirdfort's CDD for property agents, while Fraud Finder targets document fraud across industries with AI precision.[3] Next steps include global expansion of affordability checks and risk assumption models, leveraging economic volatility to capture demand in lending and insurance. Trends like AI forensics, open banking data, and regulatory tightening on AML will propel growth, evolving its influence from UK rentals to a broader guardian against application fraud—ensuring safer, faster customer qualification in a high-stakes financial world.[3][4][5]
Homeppl has raised $4.5M across 4 funding rounds. Most recently, it raised $1.4M Seed in September 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Sep 8, 2021 | $1.4M Seed | Mingles Tsoi, Berthold Baurek-Karlic | |
| Nov 30, 2020 | $2.0M Other Equity | Emma Steele, Fair By Design, JLR Star | |
| May 1, 2019 | $1.0M Seed | Outrun Ventures | |
| Jan 1, 2017 | $120K Seed | Outrun Ventures |