Homelister is a technology company.
Homelister has raised $17.0M across 3 funding rounds.
Homelister has raised $17.0M in total across 3 funding rounds.
Homelister has raised $17.0M in total across 3 funding rounds.
Homelister's investors include Atomico, Benchstrength, Bessemer Venture Partners, Converge Venture Partners, Costanoa Ventures, Craft Ventures, Defy Partners, Dimension Capital, Fitz Gate Ventures, Flybridge Capital Partners, Homebrew, M13.
HomeLister is a technology company that offers an online home-selling platform designed to empower homeowners by enabling them to sell their homes without relying on traditional real estate agents. The platform provides a do-it-yourself (DIY) approach where sellers can list their homes on the MLS and major real estate websites, manage the sale process through an online dashboard, and choose from various tiers of support ranging from minimal assistance to full-service expert guidance. This model allows sellers to save significant amounts on commissions, reportedly over $77.5 million in home equity saved collectively, with average savings around $21,000 per transaction[1][4][8]. HomeLister serves homeowners looking for a cost-effective, transparent, and flexible way to sell their homes, addressing the problem of high commission fees charged by traditional agents.
HomeLister was founded by Lindsay McLean, with cofounder Jennifer Stein, combining expertise in software design, real estate development, law, and brokerage. The idea emerged from the founders’ desire to create an online service that would list homes on the MLS and guide sellers through the process without charging the typical 3-6% commission based on sale price. Their goal was to build a platform that works nationwide, simplifies the home-selling process, and saves sellers money while providing a better experience than traditional agents. Early traction included successfully raising $14.5 million in venture capital funding across seed and Series A rounds, growing a remote team of over 50 employees including licensed agents, and overcoming skepticism from traditional agents and some investors[1][2][6].
HomeLister rides the trend of digital transformation in real estate, specifically the rise of Real Estate as a Service (REaaS) platforms that leverage technology to disrupt traditional brokerage models. The timing is favorable due to increasing consumer demand for cost savings, transparency, and control in home transactions, as well as broader adoption of online services accelerated by changing buyer and seller behaviors. Market forces such as high real estate commissions and the growing acceptance of virtual transactions work in HomeLister’s favor. The company influences the ecosystem by challenging entrenched commission structures, promoting DIY selling, and pushing traditional agents to reconsider their value propositions[3][5][8].
Looking ahead, HomeLister is positioned to expand its market share by continuing to innovate its platform and deepen its service offerings, potentially integrating more AI-driven tools and expanding virtual selling capabilities. Trends such as increased remote work, digital-first consumer preferences, and regulatory changes favoring online real estate transactions will likely shape its journey. As HomeLister grows, it may further influence the real estate industry by normalizing flat-fee, tech-enabled home sales and encouraging more competition and transparency in the market. This evolution ties back to its founding mission: empowering homeowners to keep more equity and control their home-selling experience through technology.
Homelister has raised $17.0M across 3 funding rounds. Most recently, it raised $10.0M Series A in June 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jun 1, 2022 | $10.0M Series A | Atomico, Benchstrength, Bessemer Venture Partners, Converge Venture Partners, Costanoa Ventures, Craft Ventures, Defy Partners, Dimension Capital, Fitz Gate Ventures, Flybridge Capital Partners, Homebrew, M13, Norwest Venture Partners, Red Swan Ventures, RTP Global, Sinai Ventures, Workday Ventures, Andreas Ehn | |
| Dec 1, 2020 | $5.0M Seed | Audacious Ventures, Brick & Mortar Ventures, Costanoa Ventures, Freestyle Capital, Homebrew, MetaProp Ventures, Norwest Venture Partners, Workday Ventures, Omar El-Ayat | |
| Mar 1, 2019 | $2.0M Seed | Bam Ventures, The Community Fund, Andre Iguodala |