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Homeday is a technology company.
Homeday has raised $71.2M across 3 funding rounds.
Homeday has raised $71.2M in total across 3 funding rounds.
Homeday is a real estate agency specializing in property sales, providing services to help clients sell their properties efficiently.
Homeday GmbH is a Berlin- and Cologne-based technology company that operates an online real estate platform revolutionizing property sales and purchases in Germany by connecting sellers with local agents, offering full brokerage services without seller commissions, and reducing costs for buyers.[1][2][3][4] It serves property owners, buyers, and real estate brokers, solving pain points like high commissions, lack of transparency, and inefficient processes through data-driven matching, digital tools, and personalized support from over 2,000 local partners.[1][2][4] Founded around 2014-2015, Homeday raised over €60 million ($68.17M) from investors like Project A, Axel Springer, and Purplebricks before being acquired by Axel Springer in 2023, achieving strong growth with 150-207 employees and brokering over €3 billion in properties while saving users €21 million in commissions.[1][3][4]
Homeday was founded in 2015 in Cologne, Germany, by Steffen Wicker, Dmitri Uvarovski, and Philipp Reichle, who aimed to disrupt the traditional real estate brokerage model plagued by high fees and opacity.[1][4] The idea emerged from a vision to leverage technology for transparency and efficiency in property transactions, starting as a digital platform matching sellers with vetted local agents while eliminating seller commissions to attract users.[1][2][4] Early traction came quickly: by 2020, it secured €40 million in funding from Axel Springer, Purplebricks, and Project A—bringing total funding past €60 million—and grew into one of Germany's largest platforms, representing thousands of properties annually with a team expanding from 30 to nearly 200 employees.[1][3][4] A pivotal moment was its 2023 acquisition by Axel Springer, solidifying its market position.[3]
(Note: A separate U.S.-focused "HomeDay" platform exists for employer-sponsored home-buying assistance, but it is distinct from Homeday GmbH.[5])
Homeday rides the proptech wave transforming Europe's fragmented real estate market through digital brokerage, AI matching, and low/no-commission models amid rising demand for efficient transactions in high-value housing sectors.[1][2][3] Timing aligns with post-pandemic shifts to remote work, urban migration, and tech adoption in real estate—Germany's market, with its regulatory hurdles and agent-heavy traditions, benefits from Homeday's transparency tools that cut costs and speed deals.[1][4] Market forces like investor interest (e.g., €60M+ funding) and Axel Springer's 2023 acquisition favor hybrid platforms blending tech with human expertise, influencing the ecosystem by pressuring incumbents like Purplebricks to innovate and expanding proptech standards across Europe.[1][3]
Post-acquisition by Axel Springer, Homeday is poised for deeper integration with media and tech resources, potentially accelerating international expansion from its "revolutionize real estate worldwide" ambition while leveraging proptech trends like AI personalization and digital closings.[1][3] Rising interest rates and housing shortages will shape its path, favoring cost-saving models, but employee dips signal adaptation needs amid economic pressures.[1] Its influence may evolve by setting benchmarks for commission-free, tech-enabled brokerage, empowering more users in a consolidating market—echoing its founding mission to make home transactions as effortless as the homes they enable.
Homeday has raised $71.2M in total across 3 funding rounds.
Homeday's investors include Axel Springer, Purplebricks, Project A, AngelList Syndicator, HV Capital, Picus Capital.
Homeday has raised $71.2M across 3 funding rounds. Most recently, it raised $45.1M Other Equity in June 2020.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jun 15, 2020 | $45.1M Other Equity | Axel Springer, Purplebricks | |
| Oct 15, 2018 | $23.1M Other Equity | Axel Springer, Project A, Purplebricks | |
| Jun 1, 2016 | $3.0M Series A | AngelList Syndicator, HV Capital, Picus Capital |