Home61

High-Level Overview

Home61 is a technology-enabled real estate brokerage based in Miami that streamlines the buying, selling, and renting of homes through real-time data access and client-facing tools, making the process faster and more efficient for buyers, sellers, and agents.[1][2][3] It serves homeowners, buyers, renters, and real estate agents, solving pain points like outdated information and high commissions with a flat $6,000 seller fee, 3% buyer representation fee, and 5% rental commission, where 50% goes to agents and home sales drive 80% of revenue.[1] The company has shown strong growth, raising $4 million in funding, selling $112 million in properties since inception (doubling from $24 million to $44 million year-over-year), reaching top 50 brokerage status in Miami with 54 agents, and planning for 100 agents soon.[1]

Origin Story

Home61 was founded by experienced entrepreneurs blending tech and real estate expertise, including Olivier, who co-founded Brandsclub—the first major Brazilian internet company post-dotcom bubble to raise over $15 million from foreign investors, growing it into a top 25 e-commerce site before selling to Naspers in 2012—and team members with top MBA programs from Europe and the US.[1] The idea emerged to address real estate inefficiencies through automation and technology, as highlighted in their pitch deck used to raise $1 million, positioning it as a streamlined brokerage solution.[2] Early traction included rapid scaling to $112 million in properties sold and becoming a top Miami brokerage shortly after launch.[1][3]

Core Differentiators

• Technology-Driven Process: Provides real-time data for informed decisions by buyers, sellers, and agents, automating and reinventing the home buying experience for speed and efficiency.[1][2]
• Balanced Fee Structure: Flat $6,000 seller fee, 3% buyer commission, and 5% on rentals, with 50% to agents, benefiting all parties unlike traditional models that favor agents.[1][5]
• Proven Growth Metrics: Sold $112 million in properties, doubled sales year-over-year, low user acquisition costs, and top 50 Miami brokerage with expansion to 100 agents.[1]
• Experienced Team: Founders with multiple exits, e-commerce success, and elite MBAs combining tech talent and real estate knowledge.[1]

Role in the Broader Tech Landscape

Home61 rides the proptech wave, leveraging technology to disrupt the inefficient, agent-centric real estate industry by democratizing data and reducing commissions amid rising digital adoption in transactions.[1][2][4] Timing aligns with post-2020 shifts toward online real estate tools, accelerated by market digitization, with Miami's booming property scene providing tailwinds as a top U.S. growth hub.[1][3] It influences the ecosystem by proving scalable tech brokerages can achieve rapid traction (e.g., $112 million sales), inspiring similar models and pressuring incumbents to innovate.[1][5]

Quick Take & Future Outlook

Home61's momentum—doubling sales, falling acquisition costs, and agent expansion—positions it for aggressive scaling, potentially hitting ambitious early targets like $1 billion in sales (noted in older projections).[1] Rising proptech demand, AI-enhanced listings, and urban migration trends will shape its path, evolving it from Miami leader to national player amid hybrid online-offline models. As a tech brokerage pioneer, its influence could redefine fairer transactions, tying back to its core mission of value for all parties in a trillion-dollar market.[1][2][4]