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Key people at Hollod Holdings.
Hollod Holdings was founded in 2018 by Chris Hollod (Founder).
Hollod Holdings is a Los Angeles, California-based venture capital and advisory firm that invests in and advises early-stage consumer startups, with a particular emphasis on direct-to-consumer (DTC) brands. The firm focuses on backing compelling companies led by passionate entrepreneurs where it can add strategic value, often leveraging founder Chris Hollod's personal capital for investment decisions. Its diverse portfolio includes notable brands such as Magic Spoon, MUD\WTR, JuneShine, AMASS, Jinx, and De Soi, spanning food and beverage, consumer wellness, and other lifestyle sectors. While specific assets under management for Hollod Holdings are not publicly disclosed, founder Chris Hollod also co-founded Second Sight Ventures, which successfully closed its inaugural fund at $75 million in February 2026. Hollod Holdings was established in 2014 by Chris Hollod.
Hollod Holdings was founded in 2018 by Chris Hollod (Founder).
Key people at Hollod Holdings.
Hollod Holdings is a US-based single-family office and private venture capital and advisory firm founded and managed by Chris Hollod, focusing on early-stage investments in innovative consumer brands, particularly direct-to-consumer (DTC) companies at the convergence of technology and lifestyle.[1][2][3][5] Its investment philosophy emphasizes backing compelling startups led by passionate entrepreneurs where Hollod can add strategic value, often taking higher risk in early-stage opportunities compared to his prior funds, with a strong tilt toward DTC brands resilient in economic downturns.[1][3][4] Key sectors include consumer products like food and beverage (e.g., Magic Spoon, MUD\WTR, JuneShine, Jinx), non-alcoholic drinks (e.g., AMASS, De Soi), and broader tech-enabled consumer plays.[1] The firm influences LA's startup ecosystem through Hollod's angel investing, advocacy for the region's diverse tech scene, and operational insights from his network, supporting founders via diligence, social media strategy, and brand promotion.[1][3]
Hollod Holdings emerged from Chris Hollod's extensive career in venture capital, founded as his personal investment vehicle after years at high-profile funds.[1][2] Hollod's journey began post-2008 financial crisis when, after being laid off from investment banking in Charlotte, NC, he moved to LA, couch-surfed, and connected with billionaire investor Ron Burkle at The Yucaipa Companies, becoming Burkle's "right-hand man" for eight years overseeing VC deals.[1][3] He advanced as managing partner at A-Grade Investments alongside Ashton Kutcher and Guy Oseary (raising from David Geffen and Mark Cuban), investing in hits like Uber, Airbnb, Spotify, and Pinterest, and co-founded Inevitable Ventures with D.A. Wallach, backing 8i, Upside Foods, and Thrive Market.[1] Pivoting to his own entity around 2017-2020, Hollod Holdings manages his wealth with a focus on DTC consumer brands, building on lessons from recessions and his 150+ deals across five entities.[1][2][3][4][5]
Hollod Holdings rides the DTC consumer brand wave, capitalizing on digital marketing, social commerce, and e-commerce shifts accelerated by events like COVID-19, where portfolio companies saw revenue surges amid retail shutdowns.[1][4] Timing aligns with LA's rise as a heterogeneous tech hub—fueled by neighborhoods' cultural diversity spawning VR (8i), e-grocer (Thrive Market), and lifestyle brands—contrasting Silicon Valley's homogeneity.[3] Market forces like remote work, social media's brand-building power, and recession-proof delivery models favor its thesis, as Hollod noted DTC's outperformance in quarantines.[4] It shapes the ecosystem by championing LA startups, mentoring via personal advocacy, and proving family offices can drive high-impact, conviction-led investing in fragmented consumer tech.[1][3]
Hollod Holdings is poised to double down on DTC and social-first consumer brands as AI personalization, Web3 commerce, and health/wellness trends (e.g., non-alcoholic, functional foods) explode post-2025 economic cycles.[1][4] Expect expanded early-stage bets in LA's maturing ecosystem, potentially via co-investments leveraging Hollod's network for exits amid normalizing valuations. Its influence may grow through Instagram-driven deal flow and advisory, evolving from personal vehicle to a blueprint for agile, founder-aligned family office VCs—reinforcing its edge in backing resilient innovators where big funds tread cautiously.[3][4]
