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Holler-Classic operates as a comprehensive automotive dealership group, providing a wide array of new and pre-owned vehicles from numerous brands across Central Florida. The company's offerings extend beyond sales to include vehicle financing solutions, robust protection plans, and full-spectrum maintenance services, positioning itself as a complete automotive resource for its clientele. This integrated approach emphasizes a streamlined ownership experience for customers.
The company's origins date back to 1938, founded by William E. "Bill" Holler, who established an early reputation for pioneering customer service within the automotive sector. His son, Roger Holler, Jr., subsequently founded the Holler-Classic Automotive Group, expanding on this legacy. The business remains family-operated, with great-grandchildren Roger Holler III, Chris Holler, and Jill Holler Rogers now serving as Vice-Presidents, ensuring the continued adherence to the founding principles.
Holler-Classic serves a broad customer base throughout the Central Florida region, catering to diverse vehicle needs. The company's guiding philosophy, encapsulated by its "Buy Smart – Be Happy®" approach, reflects a deep commitment to simplifying the vehicle acquisition process and ensuring long-term customer satisfaction. Holler-Classic envisions remaining a trusted, generational partner for all automotive requirements, continuously adapting its services to market demands.
Holler-Classic has 1 tracked investment across 1 company. The latest tracked deal is $100.0M Series F in Octane in December 2025.
| Date | Company | Round | Lead Investor(s) | Co-Investor(s) |
|---|---|---|---|---|
| Dec 15, 2025 | Octane | $100.0M Series F | James Fitzgerald | Camping World, Good SAM, Huntington National Bank, Billy Libby |