Holiday Extras

Holiday Extras, based in Hythe, Kent, United Kingdom, provides travel add-ons such as airport hotels, parking, lounges, insurance, and short breaks, aiming to simplify the holiday experience. The company operates as a privately-held, employee-owned entity via an Employee Benefit Trust, generating revenue from direct bookings and strategic partnerships. Originally focused on airport hotel bookings, it has expanded its online services and European presence since 2000, now processing a booking approximately every six seconds. Holiday Extras serves leisure travelers and holidaymakers, having acquired brands like BCP, Chauntry, and Purple Parking to broaden its portfolio. Founders Gerry Pack and Carol Pack recently exited after 42 years, transferring control to management and the employee trust, with Matthew Pack leading as Group CEO. Holiday Extras was founded in 1983 by Gerry and Carol Pack.