Hokodo

Hokodo, based in London, England, provides a B2B Buy Now, Pay Later solution that enables merchants to offer real-time credit terms to business buyers at checkout, streamlining payments and reducing risk. The platform leverages rich data and backing from financial institutions to insure payments, allowing sellers to get paid upfront while making B2B e-commerce simpler, safer, and supported across the UK, France, Germany, Spain, Belgium, and Netherlands. The company has secured $12.5 million in total funding and generates $9 million in revenue through its financial intermediation, software development, and insurance brokerage services. Hokodo serves over 30 merchant partners and more than 30,000 business buyers, supported by a team of over 80 employees, which has grown by over 200% since 2019. Hokodo was incorporated in 2018.

Hokodo is a London‑headquartered fintech that builds API‑first B2B trade‑credit and credit‑insurance products (often called B2B “Buy Now, Pay Later” or digital trade credit) that let merchants offer instant payment terms while protecting sellers from non‑payment and managing collections and underwriting via its platform[7][3].

High‑Level Overview

• Mission: Hokodo’s stated aim is to modernize B2B payments by delivering *trade credit as a service* so merchants can offer instant, insured payment terms to business customers[7][3].[7][3]
  - Investment philosophy / Key sectors / Impact on startup ecosystem: As a portfolio company (not an investment firm), Hokodo itself operates in fintech—specifically B2B payments, credit insurance and embedded finance—and its products lower friction for commerce platforms and marketplaces, enabling higher conversion and larger order sizes for merchants that embed Hokodo’s service[2][7].[2][7]
  - Product, customers, problem solved, growth momentum: Hokodo builds an end‑to‑end digital trade credit platform (APIs, underwriting, credit analytics, collections and insurance) that serves e‑commerce merchants, marketplaces, platforms and SMEs needing net‑terms purchases; it solves the problem of manual, risky B2B credit by automating instant credit decisions, protecting sellers from bad debt, and handling collections and insurance, and the company emphasizes a home‑grown tech and analytics stack to support pan‑European coverage and reliability as it scales[3][2][4].[3][2][4]

Origin Story

• Founders & background: Hokodo was founded in 2018 by Louis Carbonnier, Richard Thornton (co‑CEO) and Sami Ben Hatit (CTO), drawing on their backgrounds in insurance, banking, risk management and engineering[2][1].[2][1]
  - How the idea emerged: While working in insurance and financial services the founders identified that SMEs struggled to access trade credit despite being creditworthy, which motivated a solution combining credit, insurance and collections into an embedded, API‑driven product for B2B commerce[2][1].[2][1]
  - Early traction / pivotal moments: Early focus was on building an in‑house tech and analytics stack before broad trading to ensure performance and underwriting quality; Hokodo’s integrations with marketplaces and platforms produced measurable merchant benefits (reported uplifts in conversion and average order value in customer case studies) as they expanded across Europe[3][2].[3][2]

Core Differentiators

• End‑to‑end, in‑house tech & analytics: Hokodo deliberately built its own credit, risk and operations stack to control uptime, latency and underwriting performance rather than rely on legacy vendors[3].[3]
  - Embedded, API‑first product: Designed to be pluggable into marketplaces, accounting systems and e‑commerce checkouts so credit can be offered contextually at point of sale[1][7].[1][7]
  - B2B focus (not consumer BNPL): Tailored underwriting, collections and insurance for business customers and net‑terms, distinguishing it from consumer BNPL providers[5][2].[5][2]
  - Credit protection / insurance layer: Combines invoice protection and credit insurance with payment plans, reducing merchant exposure to bad debt while enabling sales growth[1][4].[1][4]
  - Pan‑European reach & partnerships: Positions itself to offer coverage across multiple European markets and integrate with regional platforms (claimed in company materials and industry profiles)[3][2].[3][2]

Role in the Broader Tech Landscape

• Trend alignment: Hokodo rides the broader trends of embedded finance, B2B digitalization, and the rise of BNPL/merchant credit products—applying them to B2B commerce where net terms and receivables are core to buying behavior[7][5].[7][5]
  - Why timing matters: As more B2B purchasing shifts online and platforms seek to increase conversion and AOV, there is demand for instant, low‑friction credit that preserves seller cash flow and manages credit risk—conditions that favor embedded trade‑credit providers[2][7].[2][7]
  - Market forces in their favor: Under‑insurance of SMEs, fragmented credit data across markets, and merchants’ desire to outsource credit operations create demand for specialized vendors that combine underwriting, insurance and collections[1][3].[1][3]
  - Influence on ecosystem: By enabling platforms to embed trade credit, Hokodo lowers barriers for SMEs to transact digitally, encourages marketplaces to monetize financing, and pushes incumbents to modernize credit and insurance workflows in B2B commerce[2][7].[2][7]

Quick Take & Future Outlook

• Near term: Expect continued expansion across European markets, deeper platform partnerships (marketplaces, ERP/accounting systems) and product broadening beyond invoice protection into more embedded risk/financing products as demand for BNPL‑style terms in B2B grows[3][7].[3][7]
  - Trends that will shape them: Data‑driven credit underwriting, regulatory scrutiny of BNPL/embedded finance, macro credit cycles affecting SME insolvencies, and the push for interoperability with procurement/ERP stacks will be decisive factors[3][2].[3][2]
  - Potential evolution of influence: If Hokodo sustains reliable underwriting and expands partners, it can become a standard infrastructure layer for B2B payment terms in Europe—driving faster digital transformation of SME trade credit and pressuring banks/insurers to offer more embedded, API‑driven services[3][7].[3][7]

Quick reminder: this profile synthesizes Hokodo’s public company materials and industry coverage, including Hokodo’s site and product resources plus independent articles and profiles[7][3][2][1].[7][3][2][1]