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Key people at Hobby Lobby.
Hobby Lobby is an arts, crafts, and home decor retail chain based in Oklahoma City, Oklahoma, specializing in supplies for hobbyists and decorators. The company operates over 1,000 stores across 48 states and employs approximately 50,000 individuals. It began as a small venture manufacturing miniature picture frames, growing from an initial $600 loan into one of the largest privately owned arts-and-crafts retailers globally. Key leadership includes founder David Green, who serves as CEO and chairman, alongside co-founder Barbara Green. Their children, including President Steve Green, Mart Green (Chief Strategy Officer), and Darsee Lett (VP of Art/Creative), also hold significant roles within the family-owned enterprise. Hobby Lobby was founded in 1970 by David and Barbara Green, with its first retail store opening in 1972.
# Hobby Lobby: High-Level Overview
Hobby Lobby is the largest privately owned arts and crafts retailer in the world, operating over 1,000 stores across 48 U.S. states with approximately 46,000 employees[2][3]. The company generates annual sales of approximately $8 billion[6] and serves customers seeking craft supplies, home décor, and creative materials. Beyond retail, Hobby Lobby is distinguished by its explicit integration of evangelical Protestant values into its business operations, including a company-wide policy of closing all stores on Sundays[4][5].
The company addresses the consumer need for accessible, affordable arts and crafts supplies while maintaining a family-owned structure that prioritizes faith-based principles alongside commercial success. This dual focus—retail excellence combined with religious conviction—has become central to Hobby Lobby's brand identity and operational philosophy.
# Origin Story
Hobby Lobby emerged from humble beginnings in 1970 when David Green borrowed $600 to purchase a molding chopper and began making miniature wooden picture frames in his garage[7][8]. Green, who had previously worked as a supervisor at variety store TG&Y[5], partnered with his wife Barbara to hand-craft frames in their home, initially paying their young sons seven cents each to glue frames together[6].
The business formalized on August 3, 1972, when the Greens opened their first retail location—a 300-square-foot store in northwest Oklahoma City[1][2][4]. This marked the transition from a home-based craft operation to a retail enterprise. Early growth was deliberate: a second store opened in Oklahoma City in 1975, followed by expansion to Tulsa in 1976[5]. By mid-1982, the chain had grown to seven stores[5].
A critical pivot occurred in the early 1980s when Green expanded inventory to include furniture and high-end cookware, a diversification that proved costly as the economy slowed[5]. Recognizing the misstep, Green refocused the business exclusively on arts and crafts, returning the company to profitability by 1986[3]. By late 1992, Hobby Lobby had grown to 50 locations across seven states[5], establishing the foundation for its subsequent national expansion.
# Core Differentiators
# Role in the Broader Retail Landscape
Hobby Lobby represents a distinctive model in American retail: a mega-scale enterprise that has achieved $8 billion in annual revenue while maintaining private ownership and explicit religious governance. The company demonstrates that consumer demand for arts and crafts supplies remains robust, particularly in an era when DIY culture and creative hobbies have gained cultural prominence.
The company's influence extends beyond retail into cultural and legal spheres. Hobby Lobby became a focal point in the 2014 Supreme Court case *Burwell v. Hobby Lobby*, which established that certain closely held corporations could claim religious exemptions from government-mandated employee benefits—a decision with significant implications for corporate religious liberty[3]. This legal prominence has positioned Hobby Lobby as a symbol of faith-based business principles in contemporary America.
Hobby Lobby's sustained growth across nearly five decades reflects the enduring market for physical craft supplies and home décor, even as e-commerce has disrupted traditional retail. The company's Sunday closure policy, once considered commercially disadvantageous, has become a brand differentiator that appeals to customers who value alignment between corporate values and personal beliefs.
# Quick Take & Future Outlook
Hobby Lobby's trajectory suggests continued stability within its core market, though the company faces headwinds common to physical retail: e-commerce competition, changing consumer preferences, and labor market pressures. The company's private ownership structure provides flexibility to weather market cycles without quarterly earnings pressure, a significant advantage in volatile retail environments.
The future likely hinges on how Hobby Lobby adapts its omnichannel strategy—balancing physical store experiences (which remain central to craft retail) with digital accessibility. The company's faith-based positioning, once a niche appeal, has become increasingly relevant to consumers seeking brands aligned with their values, potentially sustaining growth in an otherwise challenged retail sector.
What remains to be seen is whether Hobby Lobby can maintain its growth momentum while preserving the family-owned, values-driven culture that has defined it for over 50 years—a challenge that has historically tested even the most successful family enterprises.
Key people at Hobby Lobby.
