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HiMama is a technology company.
HiMama has raised $65.4M across 3 funding rounds.
HiMama has raised $65.4M in total across 3 funding rounds.
Lillio (formerly HiMama) saves you time on administrative tasks, simplifies payments, and delivers developmentally appropriate curriculum aligned to state standards for your early childhood program.
HiMama has raised $65.4M in total across 3 funding rounds.
HiMama's investors include Bain Capital Double Impact, BDC Venture Capital, Round13 Capital, Bruce Croxon.
HiMama builds an all-in-one digital platform for childcare providers, offering tools for attendance tracking, daily sheets, parent communication via real-time photos/videos/updates, billing, assessments, and curriculum management to streamline operations and boost family engagement.[1][2][4][5] It primarily serves daycare centers, early childhood educators, and families in licensed childcare facilities, solving pain points like paper-based documentation, inefficient admin tasks, and poor parent-teacher connectivity—replacing binders with tablet-based apps that save time and improve child outcomes.[1][2][3][4] With roots in Canada and expansion into the US, HiMama (now operating as Lillio) reports strong growth, including $20M revenue, use by thousands of programs, 2.1B family moments shared, and high customer satisfaction (4.9/5 rating).[1][5]
HiMama emerged in 2012-2013 when founders, including Co-Founder & Chief Technician Alana Frome, identified a critical gap in early childhood education tech after consulting childcare owners, directors, and educators who relied on outdated pen-and-paper methods for documenting activities and sharing with parents.[2] Incorporated in Toronto, Canada in 2013 (with some sources noting 2014), the company released a white paper titled *Documentation in the Early Childhood Setting* in September 2013, followed by a rapid launch of its tablet-based documentation app that gained quick traction in Canada by enabling real-time updates via email and mobile apps.[1][2][6] Early US market entry built on this momentum, attracting investments like from Bain Capital's impact fund, humanizing its mission through direct educator input and a focus on busy parents' needs.[2][6]
HiMama rides the edtech and childcare digitization wave, capitalizing on post-pandemic demand for contactless tools, remote admin, and data-driven early education amid labor shortages and rising enrollment in formal childcare.[1][3][5][6] Timing aligns with market forces like working parents needing flexible updates (77% want more daily details) and regulators pushing quality standards, where HiMama's assessments and reports help centers exceed guidelines while Bain Capital's impact fund investment signals VC confidence in scalable social-good tech.[2][5][6] It influences the ecosystem by setting benchmarks for family-centric platforms, inspiring competitors like Lillio's evolution (its rebrand), and empowering 35,000+ centers to retain staff, evaluate performance, and share 2.1B moments—amplifying efficiency in a $60B+ US childcare market.[5]
HiMama (as Lillio) is poised for accelerated global expansion, leveraging its #1-rated status, massive user base, and funding to integrate AI-driven insights, advanced analytics, and state-aligned curricula amid trends like hybrid work boosting childcare demand and edtech consolidation.[1][5][6] Expect deeper ecosystem plays, such as partnerships for CEUs and staff training, potentially doubling revenue through enterprise features for multi-location chains. Its influence will grow by redefining childcare as tech-enabled, family-bonded care—echoing its origin gap-filling mission to connect providers and parents at scale.
HiMama has raised $65.4M across 3 funding rounds. Most recently, it raised $56.0M Series B in November 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Nov 1, 2021 | $56.0M Series B | Bain Capital Double Impact | BDC Venture Capital, Round13 Capital |
| May 1, 2020 | $4.0M Venture Round | BDC Venture Capital | |
| Apr 11, 2019 | $5.4M Series A | Bruce Croxon |