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§ Private Profile · Santa Barbara, CA, USA
Technology intelligence platform providing technographic data and actionable insights for B2B technology companies.
HG Insights, founded in 2010 by Craig Harris and led by CEO Elizabeth Cholawsky, is based in Santa Barbara, California. It provides technology intelligence and actionable insights to business decision-makers, helping them identify prospects, prioritize opportunities, and support decisions like market sizing and account-based marketing. Its subscription-based HG Platform curates technographic data on technology installations, IT budgets, and contracts from over 11 million companies and 14,000 products across 248 countries. The company's insights are utilized by over 85% of Fortune 100 B2B firms for sales, marketing, and strategic planning. HG Insights achieved record annual recurring revenue and profitability in 2020, alongside 30% employee growth, with investor Riverwood Capital Partners making a significant growth investment in January 2021 to fuel expansion in company intelligence and IT research markets.
HG Insights has raised $18.0M across 4 funding rounds.
HG Insights has raised $18.0M in total across 4 funding rounds.
HG Insights has raised $18.0M across 4 funding rounds. Most recently, it raised $12.0M Series B in March 2016.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 24, 2016 | $12M Series B | Jonathan Seeber | Epic Ventures, Rincon Venture Partners | Announced |
| May 6, 2014 | $2M Series A Plus | John Greathouse | Epic Ventures | Announced |
| Mar 13, 2013 | $2M Venture Round | Kent Madsen | AJ Rice, Eric Kanowsky, Kevin O'connor, TIM Baskerville | Announced |
| Mar 1, 2013 | $2M Seed | Epic Ventures | ScOp Venture Capital, AJ Rice, Eric Kanowsky, Kevin O'connor, TIM Baskerville | Announced |
HG Insights has raised $18.0M in total across 4 funding rounds.
HG Insights's investors include Jonathan Seeber, Epic Ventures, Rincon Venture Partners, John Greathouse, Kent Madsen, AJ Rice, Eric Kanowsky, Kevin O'Connor, Tim Baskerville, ScOp Venture Capital.
HG Insights is a B2B technology intelligence platform that processes billions of unstructured digital documents using advanced data science to deliver precise insights on technology installations, IT spend, contracts, buyer intent, and market trends across 9+ million companies globally.[1][2][3][4] It serves primarily B2B tech organizations in sectors like software, cloud services, cybersecurity, networking, data infrastructure, and enterprise technology, enabling sales, marketing, product, and strategy teams to optimize go-to-market (GTM) strategies, accelerate revenue growth, improve customer retention, and drive operational efficiency through AI-powered analytics, copilots, and integrations with tools like Salesforce and LinkedIn.[3][4][5] The platform empowers 75% of Fortune 100 tech companies by providing comprehensive technographics, cloud dynamics, contextual intent from 2 billion weekly records, and tools like GenAI Navigator for AI maturity assessment, helping users identify high-potential prospects, displace competitors, and execute data-driven decisions.[1][4][8]
Founded over a decade ago, HG Insights pioneered Revenue Growth Intelligence by indexing billions of unstructured documents daily to map technology adoption and IT spend, evolving from basic technographics to an AI-driven platform unifying market, account, spend, intent, and buyer data.[3][6] Key early traction came from serving Fortune 500 tech vendors and hyperscalers, with significant growth fueled by investments like from Riverwood Capital, positioning it as the global leader in technology intelligence and disrupting traditional GTM processes for companies worldwide.[2][3] This evolution reflects a shift from fragmented data tools to a holistic Revenue Growth Intelligence Fabric, supporting precise GTM planning and execution amid rising demand for AI-enhanced B2B insights.[3][8]
HG Insights rides the wave of AI-driven GTM transformation, where B2B tech sellers face fragmented data and need bottom-up, account-level intelligence to navigate complex buying cycles amid hyperscaler dominance and cloud proliferation.[3][8] Its timing aligns with surging demand for precise technographics and intent data as enterprises modernize stacks for AI, cybersecurity, and data infrastructure, with market forces like rising IT budgets and contract churn favoring tools that predict spend and readiness.[1][2][4] By powering 75% of Fortune 100 tech GTM efforts, it influences the ecosystem through high-resolution infrastructure mapping, enabling competitive displacement and efficient resource allocation in a $trillion+ global IT spend market.[1][2]
HG Insights is poised to expand its Revenue Growth Intelligence Fabric with deeper AI agents for autonomous workflows, broader GenAI and cloud analytics, and global coverage to capture emerging markets in AI adoption and enterprise tech shifts.[3][4][8] Trends like unified data fabrics, real-time intent automation, and hyperscaler integrations will shape its trajectory, potentially evolving it into an indispensable GTM operating system as B2B sales demand hyper-personalized, predictive intelligence.[1][5] This positions HG Insights to further disrupt legacy market research, amplifying its role from intelligence provider to revenue accelerator for tech leaders worldwide—delivering the precise edge that turns data into dominance.[2][8]