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§ Private Profile · San Francisco, CA, USA
Mobile ad network and platform for game developers, offering advertising, publishing, and mediation services to monetize and distribute mobile games.
Heyzap has raised $14.9M across 5 funding rounds.
Key people at Heyzap.
Heyzap was founded in 2009 by Immad Akhund (Founder/CEO) and Jude Gomila (Entrepreneur, Founder).
Heyzap has raised $14.9M in total across 5 funding rounds.
Heyzap, based in San Francisco, CA, USA, operated as a mobile ad network and platform, providing advertising, publishing, mediation, and cross-promotion services primarily for mobile game developers. The company facilitated ad distribution in over 800 games, reaching a peak of 10 million monthly users and 9 million registered users, and grew to 25 employees. Heyzap raised over $8 million in total funding, including a $4.3 million Series B round in 2013 from investors such as Union Square Ventures and Qualcomm. Serving major mobile publishers like Zynga and DeNA, Heyzap was ultimately acquired by Fyber for $45 million in 2016. The company was founded in 2009 by Jude Gomila and Immad Akhund, having initially started with Flash games before pivoting to mobile.
Key people at Heyzap.
Heyzap has raised $14.9M across 5 funding rounds. Most recently, it raised $4.3M Series B in January 2013.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 4, 2013 | $4.3M Series B | Qualcomm, Union Square Ventures | — | Announced |
| Nov 1, 2012 | $4M Series B | — | Battery Ventures, Benchmark, Decibel Partners, Dell Technologies Capital, Flybridge, Sequoia Capital, Union Square Ventures, Xstarpartners | Announced |
| Jun 23, 2010 | $3M Venture Round | Albert Wenger | Chris Dixon, Naval Ravikant | Announced |
| Jun 1, 2010 | $3M Series A | Union Square Ventures | 3TS Capital Partners, Andreessen Horowitz, Battery Ventures, Benchmark, Bessemer Venture Partners, Decibel Partners, Dell Technologies Capital, Flybridge, Gideon YU, Hashed, Sequoia Capital, Xstarpartners, Chris Dixon, Naval Ravikant | Announced |
| May 1, 2009 | $650K Seed | Union Square Ventures | Battery Ventures, Benchmark, Decibel Partners, Dell Technologies Capital, END Partners, Flybridge, Rivet Ventures, Science, Sequoia Capital, Uncork Capital, Xstarpartners, Adam Beguelin, Frank Caufield, JIM Young, Joshua Schachter, Naval Ravikant | Announced |
Heyzap is a mobile advertising platform that helps app developers monetize their apps by providing a network mediation solution, user acquisition tools, and cross-promotion capabilities. It serves mobile app developers and publishers by enabling them to optimize ad revenue and user engagement through a unified platform that compares and manages multiple ad networks. Heyzap’s product addresses the challenge of efficiently monetizing mobile apps in a highly competitive ad ecosystem, offering developers better control and performance insights. The company showed strong growth momentum, reaching 130 million unique users before its acquisition, and significantly expanding Fyber’s reach upon integration[1][2][5].
Founded in 2008 by Jude Gomila and Immad Akhund, Heyzap began as a mobile gaming social network before pivoting to mobile advertising. The founders brought experience from Y Combinator and other startups, leveraging early traction in the mobile ad space to raise about $8 million in funding from investors like Qualcomm Ventures and Union Square Ventures. The company’s pivotal moments include its successful pivot to advertising and its acquisition by RNTS Media (parent of Fyber) in 2016 for up to $45 million, which marked a significant consolidation in the mobile user acquisition and monetization market[2][3][5].
Heyzap capitalized on the rapid growth of mobile app usage and the increasing sophistication of app monetization strategies. The timing of its acquisition by Fyber in 2016 was crucial, as the mobile advertising market was consolidating with fierce competition from players like MoPub and AdMob. By combining Heyzap’s mediation and user acquisition capabilities with Fyber’s programmatic and real-time bidding technology, the merged entity could offer a more comprehensive and scalable solution to app developers worldwide. This consolidation reflected broader market forces favoring integrated platforms that maximize revenue and user engagement across diverse ad networks[1][2][4].
Post-acquisition, Heyzap’s integration into Fyber positioned the combined company to better serve the evolving needs of mobile app developers by offering a unified monetization platform with expanded global reach—over half a billion monthly active users combined. Future trends shaping their journey include continued growth in mobile app consumption, increasing demand for sophisticated ad mediation, and the rise of programmatic advertising. Heyzap’s legacy as a pioneer in mobile ad mediation and user acquisition will likely influence Fyber’s ongoing innovation and market leadership in mobile app monetization[1][2][4].
Heyzap was founded in 2009 by Immad Akhund (Founder/CEO) and Jude Gomila (Entrepreneur, Founder).
Heyzap has raised $14.9M in total across 5 funding rounds.
Heyzap's investors include Qualcomm, Union Square Ventures, Battery Ventures, Benchmark, Decibel Partners, Dell Technologies Capital, Flybridge, Sequoia Capital, XStarPartners, Albert Wenger, Chris Dixon, Naval Ravikant.
