Heyflow is a technology company.
Heyflow offers a no-code platform for creating interactive forms and lead funnels, enabling users to convert website visitors into leads effectively.
Heyflow has raised $22.0M across 2 funding rounds.
Heyflow has raised $22.0M in total across 2 funding rounds.
Heyflow has raised $22.0M in total across 2 funding rounds.
Heyflow's investors include Insight Partners, Project A Ventures, Singular, Charlie Songhurst, Christian Wenger, Tim Stracke, Felix Capital, Freigeist, La Famiglia, Meritech Capital Partners, Sequoia Capital, Visionaries Club.
Heyflow is a Hamburg-based no-code platform that enables marketers and businesses to build interactive workflows, web pages, lead funnels, forms, and landing pages to boost website conversions and lead generation.[1][2][5] Serving over 2,500 customers—including Fortune 500 companies, scale-ups, and agencies across 60+ countries—it combines tools for creation, integrations, analytics, and optimization into one solution, powering 100 million+ visitor interactions.[1][2] With around 58 employees in a hybrid team across 20+ locations, Heyflow has raised $22M total funding, including a $16M Series A in 2023, demonstrating strong growth momentum amid rising demand for no-code conversion tools.[1][5]
Heyflow originated from a need at Medwing, a healthcare recruitment platform, where co-founder Amir sought better ways to convert website traffic into leads beyond basic forms.[1] He prototyped multi-step, interactive forms that proved highly effective, leading him and a friend to found Niro in 2020 (later rebranded Heyflow), hire initial employees, and secure early customers.[1][4] Post-2022 seed funding of $6M, the company scaled rapidly to 50+ employees, expanded globally using platforms like WorkMotion for international hiring, and hit milestones like 100 million visitors by March 2023.[1][4]
Heyflow rides the no-code/low-code wave, democratizing lead generation amid digital marketing's shift to interactive, personalized experiences over static forms.[1][2][7] Timing aligns with post-pandemic e-commerce and B2C growth, where conversion optimization is critical; market forces like rising ad costs and data privacy rules favor efficient, analytics-driven tools.[6] It influences the ecosystem by empowering 2,500+ brands to generate millions of leads, fostering a network of agencies and scale-ups while competing in a crowded space through comprehensive features and rapid iteration.[1][5]
Heyflow's trajectory points to further platform expansion, deeper AI-driven optimizations, and potential enterprise push, building on $22M funding and 100M+ visitors to capture more of the $10B+ digital experience market.[1][5] Trends like hyper-personalization and no-code proliferation will accelerate growth, especially as remote/hybrid teams enable global talent scaling.[2][4] Its influence may evolve from lead-gen specialist to full conversion suite leader, solidifying no-code's role in marketing stacks—empowering even more brands to turn traffic into autopilot revenue.
Heyflow has raised $22.0M across 2 funding rounds. Most recently, it raised $16.0M Series A in February 2024.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Feb 1, 2024 | $16.0M Series A | Insight Partners, Project A Ventures, Singular, Charlie Songhurst, Christian Wenger, Tim Stracke | |
| Sep 1, 2021 | $6.0M Seed | Felix Capital, Freigeist, Insight Partners, La Famiglia, Meritech Capital Partners, Project A Ventures, Sequoia Capital, Visionaries Club, Christian Wenger, Tim Stracke |