HelloFlow

HelloFlow is a Copenhagen-based technology company founded in 2020 that provides a no-code digital onboarding, monitoring, and risk evaluation platform designed to simplify and accelerate client onboarding processes for businesses, particularly in the financial sector[1][3][4]. Its platform enables organizations to build and deploy compliant digital onboarding workflows in minutes using a drag-and-drop interface, eliminating the need for extensive coding and reducing development costs. HelloFlow serves businesses that require efficient customer identity verification and regulatory compliance, addressing the complex challenge of balancing user experience with stringent KYC (Know Your Customer) and AML (Anti-Money Laundering) regulations[1][3]. The company demonstrated strong growth momentum, culminating in its acquisition by Trulioo, a global identity verification leader, in 2022, which enhanced Trulioo’s onboarding efficiency and compliance capabilities[1][2].

HelloFlow was founded by Mikkel Skarnager, who previously led Digital Transformation at Saxo Bank, and Ciprian Florescu, a former senior developer at Nets Group. Their combined expertise in client onboarding and financial software development inspired the creation of a platform that lowers barriers to digitalization by removing the time-consuming coding aspect of onboarding workflows[1][3][4]. Early traction came from addressing the lengthy and complex onboarding processes faced by large European companies, validating the demand for a flexible, no-code solution that integrates multiple identity verification services seamlessly[3].

Core Differentiators

• No-code platform: Allows businesses to create and adjust onboarding flows quickly without programming skills, significantly reducing implementation time from weeks or months to minutes[1][3].
• Drag-and-drop integration: Enables easy incorporation of multiple identity verification and compliance services into workflows, supporting regulatory adherence and operational flexibility[1][3].
• Focus on compliance and user experience: Balances regulatory requirements with a smooth client onboarding journey, a critical challenge in financial services[1][3].
• Acquisition by Trulioo: Integration into a leading global identity verification ecosystem, expanding HelloFlow’s reach and enhancing Trulioo’s product suite with streamlined onboarding automation[1][2].

Role in the Broader Tech Landscape

HelloFlow rides the growing trend of digital transformation in financial services, particularly in automating compliance-heavy processes like KYC and AML. The timing is critical as regulatory demands increase globally, and businesses seek scalable, cost-effective solutions to onboard customers securely and efficiently. By enabling no-code customization and rapid deployment, HelloFlow addresses market forces pushing for agility, cost reduction, and enhanced customer experience in compliance workflows. Its integration into Trulioo’s platform amplifies its influence by contributing to a global identity verification infrastructure that supports safer, faster digital transactions worldwide[1][2].

Quick Take & Future Outlook

Post-acquisition, HelloFlow’s technology is positioned to drive further innovation in automated onboarding and risk evaluation within Trulioo’s ecosystem. Future trends shaping its journey include increasing regulatory complexity, demand for seamless digital experiences, and the expansion of identity verification into new sectors beyond finance. As digital identity becomes foundational to online trust and access to services, HelloFlow’s no-code approach could evolve to empower more industries and geographies, reinforcing its role in simplifying compliance and accelerating digital adoption globally[1][2][3]. This trajectory ties back to its founding vision of democratizing digital onboarding by removing technical barriers and enabling businesses to adapt quickly to changing regulatory landscapes.