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§ Private Profile · Toronto, Canada
AI-powered analytics and marketing tools for game studios, focused on user acquisition, player insights, retention, and monetization.
Helika, based in Toronto, Ontario, Canada, provides AI-powered analytics, marketing, and game management tools for game studios, focusing on user acquisition, player insights, retention, and monetization across Web3 and traditional gaming. Its platform integrates on-chain and off-chain data for real-time optimization, A/B testing, and personalized experiences, also extending solutions to brands and entertainment. The company operates a SaaS platform and employs between 21 and 50 individuals, generating an estimated annual revenue of $1.2 million to $10 million. Helika has secured $12 million in total funding, with an estimated valuation of $4 million. Lead investors include Pantera Capital, Diagram Ventures, Sfermion, and Sparkle Ventures, while its customer base features prominent names such as Ubisoft, Yuga Labs, Animoca Brands, and Gala Games. Helika was founded in 2022 by Anton Umnov.
Helika has raised $12.0M across 2 funding rounds.
Helika has raised $12.0M in total across 2 funding rounds.
Helika has raised $12.0M in total across 2 funding rounds.
Helika's investors include Franklin Bi, Alchemy Ventures, Animoca Brands, Blockchain.com Ventures, Fabric Ventures, Foundation Capital, Hack VC, North Island Ventures, Alex Pack, Ben Holmes, Damon Gura, Marc Alloul.
Helika has raised $12.0M across 2 funding rounds. Most recently, it raised $8.0M Series A in February 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 1, 2024 | $8M Series A | Franklin BI | Alchemy Ventures, Animoca Brands, Blockchain.com Ventures, Fabric Ventures, Foundation Capital, Hack VC, North Island Ventures, Alex Pack, BEN Holmes, Damon Gura, Marc Alloul, Spencer Tucker, Diagram Ventures, Scopely, Sfermion, YAT SIU | Announced |
| Feb 1, 2023 | $4M Seed | Diagram Ventures | Portag3 Ventures, BIG Brain Holdings, Builder Capital, Fenbushi Capital, Sfermion, Sparkle Ventures | Announced |
Helika is a Web3 analytics and game management platform that integrates on-chain data, in-game metrics, and social media insights across more than 10 blockchains to help gaming studios optimize user acquisition, monetization, and game performance. It primarily serves Web3 gaming studios, NFT projects, and decentralized application developers by providing tools such as deep funnel attribution, A/B testing, live operations management, and dedicated analyst support. These capabilities enable clients to reduce customer acquisition costs, improve player lifetime value, and make data-driven decisions throughout the game development lifecycle, driving revenue and engagement[1][2].
Founded in 2022 and based in Montreal, Quebec, Helika was created by a team with deep expertise in gaming, big data analytics, and scalable infrastructure. The founder and CEO, Anton, brings over 15 years of experience in product and analytics, having built and monetized multiple B2B analytical products in fintech and tech. The Chief Product Officer, Ilya, has a strong background in gaming and Web3, with prior roles at Sanctor Capital, Crypto Briefing, and DappRadar. The engineering lead specializes in AI/ML with over a decade of experience, focusing on real-time machine learning and generative models. This combination of expertise shaped Helika’s vision to empower game studios with advanced analytics solutions tailored for the emerging Web3 gaming ecosystem[5].
Helika rides the growing trend of Web3 gaming and blockchain-based digital assets, where data-driven decision-making is crucial for studios navigating complex ecosystems involving NFTs, tokens, and decentralized communities. The timing is significant as the Web3 gaming market expands rapidly, demanding sophisticated analytics to optimize user acquisition and retention amid high competition and evolving player behaviors. Helika’s platform addresses market forces such as the need for transparency in on-chain data, integration of social sentiment, and real-time operational insights, positioning it as a key enabler for studios aiming to succeed in this new paradigm. By providing actionable intelligence and operational tools, Helika influences the broader ecosystem by helping studios build sustainable, engaging, and profitable Web3 games[1][2].
Looking ahead, Helika is poised to deepen its impact by expanding its analytics capabilities, possibly incorporating more advanced AI/ML features to enhance predictive insights and automation in game management. As Web3 gaming matures, trends like cross-chain interoperability, metaverse integration, and evolving NFT utility will shape Helika’s product roadmap. Its influence is likely to grow as more studios adopt data-driven approaches to navigate the complexities of blockchain gaming economies and communities. Helika’s combination of comprehensive data integration, expert support, and developer-friendly tools positions it well to remain a critical partner for Web3 game studios seeking to maximize player engagement and monetization in an increasingly competitive landscape[1][5].