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§ Private Profile · Auckland, New Zealand
orchard management and fruit quality software using AI computer vision for growers and packers, scanning fruit size and color with 96-99% accuracy.
Hectre, an Auckland, New Zealand-based company, provides AI-powered orchard management and fruit quality software for the agricultural sector. Its platform utilizes computer vision to scan and grade tree fruits such as apples, pears, and cherries by size and color with 96-99% accuracy, assisting growers and packers with critical decisions from storage to sales. The company serves customers in 22 countries, including approximately one-third of the New Zealand apple market, and has demonstrated roughly 2x year-on-year revenue growth. Hectre secured $12 million in Series A funding, led by Punakaiki Fund, with additional investment from Nuance Capital and Cultivate Ventures. The organization maintains a global team of 37 staff, with 24 located in New Zealand. Hectre was founded in 2016 by Matty Blomfield, Menilik Dyer, and Nico Gabarra.
Hectre has raised $7.3M across 1 funding round.
Hectre's software is specifically designed for the global fruit growing and packing industry, providing technology solutions for orchard management and fruit quality.
Hectre was founded in New Zealand and has expanded its operations to serve customers in 22 countries globally.
Hectre's software is specifically designed for the global fruit growing and packing industry, providing technology solutions for orchard management and fruit quality.
Hectre was founded in New Zealand and has expanded its operations to serve customers in 22 countries globally.
Hectre is a technology company specializing in orchard management and fruit quality software, developed to support the global fruit growing and packing industry. The platform is designed to provide practical and user-friendly solutions that enable growers and packers to enhance their operational efficiency and financial outcomes.
The software offers capabilities for tree fruit management, analysis of fruit size distribution, and comprehensive orchard management. These tools are intended to assist users in making informed decisions that contribute to optimizing overall performance and profitability within their operations.
Originating in New Zealand, Hectre has established a significant international presence. The company currently extends its services and technology to customers across 22 different countries, demonstrating its commitment to serving a broad segment of the global fruit industry.
Hectre's solutions are recognized for delivering value throughout the supply chain, with the company highlighting customer success stories as evidence of its impact. The focus remains on providing industry-leading technology that addresses the specific needs of fruit producers and packers.
By integrating advanced software into daily orchard operations, Hectre aims to streamline processes and improve the quality and yield of fruit production. The company's mission centers on delivering award-winning value through its specialized technology.
Hectre has raised $7.3M across 1 funding round. Most recently, it raised $7.3M Series A in February 2026.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 11, 2026 | $7.3M Series A | Punakaiki Fund | Cultivate Ventures, Nuance Capital | Announced |