Health In Her HUE is a technology company.
Health In Her HUE has raised $4.0M across 2 funding rounds.
Health In Her HUE has raised $4.0M in total across 2 funding rounds.
# Health In Her HUE: High-Level Overview
Health In Her HUE is a digital health platform that connects Black women and women of color to culturally competent healthcare providers, services, and resources.[1][3] Founded in 2018 and based in New York City, the company operates at the intersection of healthcare access and health equity, addressing systemic disparities in medical care and clinical trial representation.[1][4]
The platform solves a critical problem: Black women face documented barriers to receiving culturally sensitive healthcare and are underrepresented in clinical research, leading to delayed diagnoses and poorer health outcomes.[4] Health In Her HUE tackles this through a three-pillar model—connections, content, and community—that combines provider directories, health literacy resources, and peer support.[4] The company generates revenue through partnerships with health plans, consumer health companies, and pharmaceutical firms rather than direct consumer charges, with nearly 15,000 members currently using the platform at no cost.[4]
# Origin Story
Health In Her HUE was founded in 2018 by Ashlee Wisdom, who serves as CEO.[4] The company emerged from a recognition that Black women and women of color face unique healthcare challenges rooted in systemic inequities—including provider bias, lack of cultural competency, and exclusion from clinical research.[4] Wisdom's vision centers on leveraging technology, media, and community to reduce racial health disparities in the United States.[4]
The startup has demonstrated early traction, raising $3 million in seed funding and accumulating $4 million in total funding as of early 2025.[4] The company has grown to eight employees and built a user base of approximately 15,000 members.[4]
# Core Differentiators
# Role in the Broader Tech Landscape
Health In Her HUE operates within the growing health equity and digital health sectors, riding several converging trends:
Health Disparities Awareness: Increased recognition of racial and gender-based health inequities has created urgency around solutions that address systemic barriers rather than treating symptoms alone.[4]
Clinical Trial Diversity: Pharmaceutical and biotech companies face pressure to diversify clinical trial populations to ensure drug efficacy across demographics. Health In Her HUE's partnership model positions it as a bridge between underserved communities and research opportunities.[1]
Digital Health Expansion: The broader shift toward telehealth and digital health platforms creates infrastructure opportunities for niche players focused on underserved populations.[4]
The company influences the ecosystem by demonstrating that health equity is a viable business model—proving that serving marginalized communities can attract institutional partnerships and funding while generating sustainable revenue.
# Quick Take & Future Outlook
Health In Her HUE is positioned at an inflection point. With $4 million in funding, a growing user base, and high-profile partnerships with major pharmaceutical companies, the startup has validated both the market need and a sustainable business model.[4] CEO Wisdom has explicitly stated ambitions to expand into additional areas of care and deepen partnerships with digital health plans and consumer brands.[4]
The company's trajectory will likely be shaped by:
Health In Her HUE exemplifies how technology can address structural healthcare inequities—not through disruption alone, but through intentional design for underserved communities. As healthcare systems increasingly prioritize equity, platforms that have already built trust and infrastructure within these communities will become increasingly valuable.
Health In Her HUE has raised $4.0M in total across 2 funding rounds.
Health In Her HUE's investors include Flare Capital Partners, Seae Ventures, Ulili, Capitalize VC.
Health In Her HUE has raised $4.0M across 2 funding rounds. Most recently, it raised $3.0M Seed in January 2024.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jan 1, 2024 | $3.0M Seed | Flare Capital Partners, Seae Ventures, Ulili | |
| Aug 1, 2021 | $1.0M Seed | Capitalize VC, Seae Ventures |