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Heads Up For Tails: Premium pet products and services for dogs and cats in India, including food, accessories, and grooming.
Heads Up For Tails is an online and retail marketplace offering premium pet products and services, primarily for dogs and cats, based in Gurugram, Haryana, India. The company designs and manufactures over 400 India-first pet products, including food, accessories, toys, and grooming items, distributing them through an e-commerce platform and 90+ physical stores, alongside 68 pet spas across 18 cities. Serving over 200,000 families in India, Heads Up For Tails has raised a total of $60 million in funding, which includes a $10 million Series B round secured in 2024. The organization employs over 1,000 individuals and also operates the HUFT Foundation, established in 2022, focusing on stray animal welfare through sterilization, feeding, and adoption programs. Heads Up For Tails was founded in 2008 by Rashi Narang.
Heads Up For Tails has raised $62.3M across 2 funding rounds.
Heads Up For Tails has raised $62.3M in total across 2 funding rounds.
Heads Up For Tails has raised $62.3M in total across 2 funding rounds.
Heads Up For Tails's investors include Nilesh Ved, Malinea Pte Care Limited, Sakshi Chopra, Arjun Anand, Amitell Capital, W&C PetTech.
Heads Up For Tails has raised $62.3M across 2 funding rounds. Most recently, it raised $25.0M Series B in December 2025.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Dec 23, 2025 | $25.0M Series B | Nilesh Ved | Malinea Pte Care Limited |
| Aug 12, 2021 | $37.3M Series A | Sakshi Chopra, Arjun Anand | Amitell Capital, W&C PetTech |