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Key people at Harrison Co..
Harrison Co. operates as a consumer investment banking firm, providing specialized advisory services. The company focuses on guiding family and founder-run businesses through critical strategic decisions, including the sale of their enterprises or the process of raising capital. The firm leverages its expertise to offer tailored solutions for mergers, acquisitions, and a range of financial transactions.
The firm was founded in 2020 by Bill Harrison. Harrison established the company based on the insight that a more dedicated, client-centric approach was needed for business owners and operators compared to the offerings of larger, more institutional financial firms. His vision was to create a firm purposefully designed to address the specific needs of its target clientele.
Harrison Co. primarily serves family-owned and founder-led businesses across the consumer sector. Its overarching mission is to act as a steadfast advocate for these companies, delivering thoughtful strategic options that empower owners. The company's vision involves continually supporting its clients in navigating complex financial landscapes to achieve their long-term growth and transition objectives.
Harrison Co. is a boutique investment banking firm specializing in the consumer sector, dedicated to advising family-owned and founder-led businesses on selling their companies or raising debt and equity capital.[3][6] Founded to provide candid, strategic guidance beyond mere transactions—emphasizing legacy and thoughtful transitions—the firm focuses on sectors like home goods, sports/active lifestyle, agriculture, and AgTech, serving entrepreneurs who value personalized support over institutional processes.[2][3] Its philosophy prioritizes early engagement, unwavering owner focus, and optimal outcomes, drawing from partners' diverse backgrounds in farming, athletics, wellness, and finance to deliver tailored M&A and capital-raising expertise.[3][6]
Harrison Co. emerged from founder Bill Harrison's experience in large institutions, where he recognized the need for a firm attuned to the unique challenges of family and founder-run businesses.[3] Bill Harrison, the founder, built the company to offer "thoughtful strategic options" for informed decisions, particularly in complex deals involving legacy preservation.[3] The firm assembled a team of partners with hands-on backgrounds—such as growing up on farms, entrepreneurial ventures in wellness, and competitive athletics—to foster disciplined, empathetic advisory services.[6] Early client testimonials highlight pivotal moments, like sourcing an interim CFO mid-due diligence for an ag client or guiding long-term M&A for consumer brands like Igloo Coolers, establishing traction through repeat relationships and sector-deep knowledge.[3]
Harrison Co. rides the wave of consolidation in consumer and AgTech sectors, where family-owned businesses face increasing pressure to scale via M&A or capital raises amid digital transformation and supply chain shifts.[3] Timing aligns with a maturing ecosystem of founder-led firms seeking exits or growth funding without losing control, amplified by market forces like rising private equity interest in resilient consumer plays (e.g., active lifestyle post-pandemic) and AgTech innovation for sustainable food systems.[2][3] The firm influences the ecosystem by enabling thoughtful handoffs, preserving entrepreneurial legacies, and bridging traditional businesses to tech-enabled buyers or investors, fostering stability in fragmented markets.[3]
Harrison Co. is poised to capitalize on accelerating deal flow in consumer M&A, with trends like AI-driven personalization in home goods/sports and climate-resilient AgTech driving demand for its niche expertise.[3] Expect expansion in advisory for tech-infused founder businesses, potentially growing its team and deal volume as economic recovery favors strategic sales. Its influence may evolve toward more cross-border deals, solidifying its role as the go-to for legacy-minded owners—reinforcing its core promise of best outcomes over easy ones.[3][6]
Key people at Harrison Co..
