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Key people at HARRELSON GROUP INC.
HARRELSON GROUP INC, operating as Century 21 The Harrelson Group, is a real estate brokerage firm based in Myrtle Beach, South Carolina, specializing in residential property sales. The firm helps clients buy and sell homes primarily in the Myrtle Beach area and surrounding regions, extending its reach across North and South Carolina. It operates seven offices, including locations in Columbia, SC, Wilmington, NC, and Upstate SC, and owns four Century 21 franchises. These offices collectively average 30 transactions annually, focusing on professional service and agent training. President and founder Greg Harrelson, who has over 20 years in real estate, has personally assisted more than 2,000 clients. The organization, also associated with early founder Cal Harrelson, was established in 1999 by Greg Harrelson.
Key people at HARRELSON GROUP INC.
Century 21 The Harrelson Group is a real estate brokerage firm specializing in residential properties in the Myrtle Beach and Grand Strand area of South Carolina, offering oceanfront luxury homes, gated golf community houses, condos, and more.[1][2] With over 20 years of experience, headquartered in Myrtle Beach, the firm serves families and retirees seeking affordable living with access to cultural and lifestyle amenities, generating approximately $9 million in revenue with under 25 employees across five offices.[1][2]
Founded in 1990 by Greg Harrelson as a single-office operation with three agents in Myrtle Beach, the company expanded through strategic acquisitions into a five-office organization.[2][3] Greg Harrelson, president and founder, has over 20 years of full-time real estate experience in the area, having assisted more than 2,000 clients in buying and selling homes; his team has ranked as the #1 sales team in Myrtle Beach since inception.[3] Harrelson, coached by top national organizations for over a decade, evolved the firm by emphasizing agent training, comprehensive market systems, and a focus on listings over pure sales volume.[3]
(Note: A separate, unrelated Harrelson Group Inc. in Portland, OR, appears as a non-accredited strategic planning consultancy with no detailed public profile.[5])
Century 21 The Harrelson Group operates outside the tech investment or startup ecosystem, focusing instead on traditional real estate brokerage enhanced by digital tools like community-specific websites, tech stacks including Facebook, PHP, and Google integrations, and video content for property searches.[1][3][4] It rides the trend of localized digital real estate marketing in coastal markets, where online resources aid remote buyers amid tourism-driven demand in Myrtle Beach; timing aligns with post-pandemic interest in affordable, amenity-rich retirement and family relocations.[1] The firm influences the local ecosystem by setting standards for agent coaching and market transparency, though it lacks direct ties to tech innovation or venture capital.
The Harrelson Group is poised for continued dominance in Myrtle Beach real estate through agent expansion and digital enhancements, potentially leveraging rising coastal migration and short-term rental trends.[1][3] Evolving proptech adoption—such as AI-driven listings or virtual tours—could amplify its resource edge, while economic shifts in tourism and retiree inflows will shape growth; its influence may grow via national coaching if Harrelson scales training programs.[3][4] This Myrtle Beach powerhouse exemplifies resilient, community-rooted real estate success beyond tech hype.
