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Harmonya is a technology company.
Harmonya provides an AI-powered platform designed for comprehensive product data management. The core offering integrates enrichment, categorization, and insights capabilities, transforming raw product information into structured, intelligent attributes. This technical approach allows for the creation of searchable and insight-ready data points, enabling businesses to derive critical value from their product catalogs.
Founded in 2021, Harmonya emerged from the collective expertise of data scientists, engineers, and industry veterans. Co-founders include Cem Kent, who leads as CEO, Ran Etzion as Chief Product Officer, and Dima Machlin as Chief Technology Officer. The foundational insight stemmed from recognizing the untapped potential within disparate product data, and the company's inception was supported as a Team8 venture.
The platform serves a clientele primarily comprising retailers and brands seeking to optimize their commercial operations. Harmonya’s overarching mission is to unlock the strategic value of product data throughout the entire commerce ecosystem. By facilitating access to real-time, actionable insights, the company empowers its users to make more informed decisions and adapt swiftly to market dynamics.
Harmonya has raised $20.0M across 1 funding round.
Harmonya has raised $20.0M in total across 1 funding round.
Harmonya has raised $20.0M in total across 1 funding round.
Harmonya's investors include Sonae IM, Team8, Yuval Shahar, Allen & Company, Arc Investors, J-Ventures, LiveRamp Ventures, Silicon Road Ventures, Susa Ventures.
Harmonya is a venture-backed technology company founded in 2021, specializing in building advanced data capabilities focused on product data within the commerce sector. It serves major consumer packaged goods (CPG) companies and retailers by providing a next-generation product data platform that connects product listings, consumer reviews, and sales performance to deliver real-time, shopper-led insights. Harmonya’s platform enables clients to make faster, more informed decisions about assortment, product development, and competitive strategy by automating data enrichment, attribution, and market analysis. The company is headquartered in New York City and Tel Aviv and is already working with four of the top ten global CPG companies, demonstrating strong growth momentum and industry adoption[1][2][3][4].
Harmonya was founded in 2021 by a team of data scientists, engineers, and industry experts who recognized that product data in retail and CPG industries was significantly underleveraged due to reliance on outdated legacy systems and limited innovation from incumbent data providers. The founders embarked on a rigorous ideation process, validating the market need with industry experts before launching their solution. Their mission emerged from the challenge that most global CPG companies do not sell directly to consumers and thus lack direct access to sales and consumer data, relying instead on third parties or retailers. Early traction came from partnerships with leading CPGs and retailers, as well as technology leaders, enabling Harmonya to automate and accelerate business insights and decision-making processes[1][3].
Harmonya rides the growing trend of data-driven commerce transformation, addressing the critical need for real-time, actionable product data in retail and CPG sectors. The timing is favorable due to increasing demand for automation, AI-driven insights, and the shift toward consumer-centric strategies in commerce. Market forces such as the complexity of supply chains, the rise of e-commerce, and the need for agility in assortment and marketing decisions amplify the value of Harmonya’s platform. By enabling enterprises to move beyond commoditized data capabilities, Harmonya influences the broader ecosystem by accelerating innovation in product data management and analytics, helping companies stay competitive in fast-evolving markets[3][4].
Looking ahead, Harmonya is poised to expand its influence by deepening AI capabilities and broadening its customer base within retail and CPG industries. Trends such as increased adoption of AI, demand for personalized consumer experiences, and the integration of omnichannel data will shape its journey. The company’s commitment to continuous learning and innovation, combined with its strong industry partnerships, suggests it will play a pivotal role in defining the future of product data intelligence. Harmonya’s evolution will likely drive more automated, precise, and consumer-aligned commerce strategies, reinforcing its position as a foundational technology partner for leading brands and retailers[1][3][4].
Harmonya has raised $20.0M across 1 funding round. Most recently, it raised $20.0M Series A in September 2023.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Sep 1, 2023 | $20.0M Series A | Sonae IM | Team8, Yuval Shahar, Allen & Company, Arc Investors, J-Ventures, LiveRamp Ventures, Silicon Road Ventures, Susa Ventures |