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Hara is a technology company.
Hara Software Inc. provides a cloud-based enterprise software platform engineered for comprehensive energy and sustainability management. Its core offering, known as Hara EEM, equips organizations with advanced analytics, modeling, and forecasting capabilities to meticulously track and optimize environmental expenditures and impact. The platform consolidates disparate data, enabling systematic reporting and operational improvements across various environmental metrics.
The company was founded in 2008 by Amit Chatterjee, Udo Waibel, and Volker Enders, initially operating out of Redwood City, California. Their collective insight stemmed from the burgeoning need for large enterprises to move beyond manual tracking and embrace integrated software solutions for managing their environmental footprint and energy consumption with precision and scalability. This led to the launch of their flagship software in June 2009.
Hara's product served a diverse clientele, encompassing both large businesses and government organizations seeking to enhance environmental efficiency. Its technology empowers these entities to systematically reduce energy consumption and carbon emissions, addressing critical sustainability objectives. The company’s vision was to be the foundational intelligence layer for organizations committed to achieving environmental stewardship through data-driven operational excellence.
Hara has raised $45.0M across 3 funding rounds.
Hara has raised $45.0M in total across 3 funding rounds.
HARA is a blockchain-based technology company headquartered in Jakarta, Indonesia, focused on agritech solutions that provide traceability, data collection, and transparent data exchange for smallholder farmers. It builds a platform enabling farmers to share data on crops like rice, vegetables, and maize, making them visible to financial institutions, insurers, and other stakeholders to access loans, insurance, and market information[2][3][4][5]. HARA serves smallholder farmers, field agents, banks, governments, and agribusinesses, solving food security challenges by digitizing hard-to-access data on farmers, land, weather, and production processes across Indonesia and beyond[2][4][5]. The company has engaged over 9,000 farmers in 212 villages, partnering with banks and insurers, with expansion plans to Thailand, Vietnam, Bangladesh, Kenya, Uganda, Mexico, and Peru[4].
Note: A separate, now-defunct Hara Software (acquired in 2013 by Verisae for SaaS energy and sustainability management) matches the "technology company" description but ceased independent operations over a decade ago[1][6]. This profile centers on the active Indonesian agritech firm, as it aligns with current ecosystem relevance.
HARA emerged to address food security by connecting invisible smallholder farmers to the digital economy through blockchain-enabled data traceability. Founded in Indonesia (exact year not specified in sources), it leverages field agents in villages to collect farmer data on production, incentivizing participation via transaction margins[3][4][5]. Key early traction includes deployment across 212 Indonesian villages, engaging 9,000+ farmers, and partnerships with financial institutions for digitized loan processes and credit scoring[2][4]. Pivotal moments feature HARA as the sole Indonesian startup at Bloomberg's annual data science conference in New York, highlighting its innovative agritech approach, and successful pilots improving farmer access to microcredits and market insights[2][4].
HARA rides the agritech and blockchain wave in emerging markets, tackling food security amid climate change and smallholder invisibility—over 80% of global food comes from such farmers yet they lack data-driven tools[4]. Timing aligns with rising demand for traceable supply chains post-2020 sustainability mandates and digital agriculture investments in Southeast Asia/equatorial regions[3][4]. Market forces like Indonesia's rice production needs, microfinance digitization, and global push for equitable ag (e.g., via Grow Asia partnerships) favor HARA, influencing the ecosystem by enabling data monetization for 9,000+ farmers and boosting economies through better lending[2][4][5].
HARA's trajectory points to rapid scaling beyond Indonesia, leveraging blockchain for cross-border traceability in high-potential markets like Vietnam and Kenya amid growing ag-data demand. Trends like AI-enhanced credit scoring, climate-resilient farming, and Web3 incentives will amplify its model, potentially onboarding millions of farmers. Its influence may evolve from regional pioneer to global agritech standard-setter, empowering equitable growth—echoing its mission to make the invisible visible for sustainable agriculture[3][4][5].
Hara has raised $45.0M in total across 3 funding rounds.
Hara's investors include Focus Ventures, Ballistic Ventures, G2VP, Ricardo Angel, Jafco Ventures, Ray Lane, Navitas Capital, Nth Power, Kleiner Perkins.
Hara has raised $45.0M across 3 funding rounds. Most recently, it raised $25.0M Series C in May 2011.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| May 1, 2011 | $25.0M Series C | Focus Ventures | Ballistic Ventures, G2VP, Ricardo Angel, Jafco Ventures, Ray Lane, Navitas Capital, Nth Power |
| Sep 1, 2009 | $14.0M Series B | Jafco Ventures | Ballistic Ventures, G2VP, Kleiner Perkins, Nth Power |
| May 1, 2009 | $6.0M Series A | Ballistic Ventures, G2VP |