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Happy Things is a mobile application that functions as a personal happiness assistant, providing science-based, personalized training programs and brief activities to help users cultivate happiness habits in just five minutes daily, with its headquarters location not publicly disclosed. Operating within the wellness and mental health sector, the platform integrates technology and psychology to deliver accessible and teachable happiness practices through its freemium model, offering a free first week. It currently serves thousands of users globally, though specific details regarding funding, revenue, employee count, or valuation are not available. The company has recently been featured in industry interviews discussing its approach to happiness practices and entrepreneurial journey. Key personnel include Co-Founder and CEO Talia Soen, Co-Founder and CMO Noa Fenigstein, and Head of Experience Julia Smelansky. The company was co-founded by Talia Soen and Noa Fenigstein, with its founding year not specified.
Happy Things has raised $350K across 1 funding round.
Happy Things has raised $350K in total across 1 funding round.
Happy Things has raised $350K across 1 funding round. Most recently, it raised $350K Seed in December 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 1, 2022 | $350K Seed | — | Fusion VC, Insight Partners | Announced |
Happy Things has raised $350K in total across 1 funding round.
Happy Things's investors include Fusion VC, Insight Partners.
Happy Things is a mobile app that serves as a personal happiness assistant, delivering simple, science-based daily activities to help users practice happiness as a skill in just five minutes a day.[1][2][3] It targets individuals seeking to boost well-being, particularly women who comprise about 85% of its users, by providing diverse activities that address emotional and psychological needs, with recent pivots toward women-specific features based on user data like gender, age, preferences, and happiness scores.[1][2]
The app solves the problem of making happiness actionable amid busy lives, combining psychology with consumer mobile tech to motivate consistent micro-habits for long-term mindset shifts.[1][3] Growth momentum includes strong early user engagement, with 377 followers and 5.0 ratings on Product Hunt, and an evolution from general data collection to personalized content, indicating product refinement and market fit.[1][3]
Happy Things was co-founded by Talia Soen, who serves as CEO, blending her dual expertise in technology and psychology.[1][2] Talia entered tech in 2009, starting in customer success roles before transitioning to product management focused on mobile apps and consumer products, while her lifelong interest in psychology fueled the app's science-based approach.[1]
The idea emerged from Talia's passions, creating a tool for quick happiness practices amid modern stressors; early versions were general-purpose for broad audiences, collecting user data to inform personalization.[1] Pivotal moments include recognizing 85% female users, steering toward women-focused features like those addressing period pains and emotional challenges, marking a shift from random activities to targeted experiences.[1]
Happy Things rides the mental health tech and femtech waves, where apps gamify well-being amid rising demand for quick, personalized emotional tools post-pandemic.[1][2] Timing aligns with consumer shifts toward preventive psychology—85% female users tap into femtech's growth, addressing underserved needs like hormonal mood influences that general wellness apps overlook.[1]
Market forces favor it: exploding mobile health adoption, AI-driven personalization (hinted in data collection), and science validation differentiate it from generic meditation apps.[1][3] It influences the ecosystem by normalizing "happiness as a skill," potentially inspiring more micro-intervention tools in consumer tech.
Next steps likely include deeper AI personalization for women, expanding beyond data collection to predictive features like cycle-aware activities, and scaling via partnerships in femtech or wellness platforms.[1] Trends like AI mental health coaching and inclusive femtech will propel it, evolving influence from niche happiness booster to mainstream well-being staple. This positions Happy Things to turn fleeting joy into sustained user loyalty, echoing its core promise of simple daily wins.
