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Hammerhead is a technology company.
Hammerhead delivers advanced cycling technology through its Karoo smart cycling computers. These devices integrate sophisticated software for intelligent navigation, route planning, and comprehensive performance tracking. The platform allows cyclists to manage data, execute workouts, and access real-time metrics, ultimately enhancing their riding experience.
Pieter Morgan and Laurence Wattrus co-founded Hammerhead in 2013. Their inspiration came from a 3,000-mile cross-country bicycle ride, which revealed significant gaps in existing cycling technology. This insight drove their commitment to developing integrated, user-centric solutions that leverage their technical backgrounds.
Hammerhead serves a diverse range of cyclists, from casual riders to competitive athletes. The company's mission is to inspire and empower individuals to unlock their athletic potential through cycling. Hammerhead envisions continually evolving its technology to be intuitive and transformative for all riders, deepening their engagement with the sport.
Hammerhead has raised $12.1M across 4 funding rounds.
Hammerhead has raised $12.1M in total across 4 funding rounds.
Hammerhead has raised $12.1M in total across 4 funding rounds.
Hammerhead's investors include Baird Capital, KB Partners, Steve Schlafman, 8VC, Craft Ventures, Goodwater Capital, Greycroft, Haystack, Javelin Venture Partners, Kapor Capital, Lux Capital, Offline Ventures.
Hammerhead is a technology company that builds high‑performance cycling hardware and software (the Karoo line of cycling computers) with a mission to inspire and empower people to unlock athletic potential through cycling, focusing on best‑in‑class product design and rider experience[1].
High-Level overview
Origin story
Core differentiators
Role in the broader tech landscape
Quick take & future outlook
Quick take: Hammerhead is a cyclist‑founded, product‑driven company focused on building the Karoo as a best‑in‑class cycling computer; its concentrated mission and rider‑first culture are the core of its differentiation and the basis for future growth in the connected cycling market[1].
(Caveat: public information about other entities named “Hammerhead” or “Hammerhead Technology” exists—some pages describe a software services firm using the same name—so ensure you mean Hammerhead the cycling technology company (Karoo) described above; the source for the cycling company overview is Hammerhead’s own About page[1].)
Hammerhead has raised $12.1M across 4 funding rounds. Most recently, it raised $5.0M Series A in April 2020.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Apr 1, 2020 | $5.0M Series A | Baird Capital, KB Partners | |
| Mar 1, 2019 | $4.0M Seed | KB Partners, Steve Schlafman | 8VC, Baird Capital, Craft Ventures, Goodwater Capital, Greycroft, Haystack, Javelin Venture Partners, Kapor Capital, Lux Capital, Offline Ventures, Outrun Ventures, RRE Ventures, Ken Howery, Mike Vernal, Andy Ording, Robin Thurston, Courtside Ventures, Drummond Road Capital, Maveron |
| Nov 1, 2015 | $3.0M Seed | Great Oaks Venture Capital, Incisive Ventures, KRM Interests LLC, Lampros Capital Partners, NextView Ventures, Vayner RSE | |
| Oct 1, 2014 | $50K Seed | Trust Ventures |