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Halfdays, based in Denver, Colorado, designs and sells stylish, technical ski and activewear for women, crafted from nearly 100% recycled materials, and has expanded into year-round outdoor apparel. The direct-to-consumer brand operates an eight-figure revenue business, achieving 86% year-on-year growth and triple-digit wholesale growth last year. Its products are carried in hundreds of retail doors, including Nordstrom, Dick’s Sporting Goods, and REI. Halfdays maintains a significant digital presence with over 160,000 social media followers and 1 billion social impressions, attracting customers like Alix Earle and Taylor Hill. The company also hosts community meetups, drawing over 10,000 annual attendees, and plans to open a flagship storefront in Denver. Halfdays was founded in 2020 by Ariana Ferwerda, Kiley McKinnon, and Karelle Golda.
Halfdays has raised $10.8M across 2 funding rounds.
Halfdays has raised $10.8M in total across 2 funding rounds.
The premise of your query is incorrect. Halfdays is not a technology company—it is a women's skiwear and outdoor apparel brand[2]. However, there is a separate entity called Halfdays AI that provides AI consulting services to real estate developers[1], which could be considered a technology/consulting firm.
Halfdays (the apparel brand) is an Olympian-founded skiwear and outdoor wear company designed for women, by women[2]. The brand's mission centers on making the outdoors more approachable, inclusive, and fun by challenging the "hard-core" boys' club culture that has traditionally dominated outdoor sports[2]. The company offers technical apparel including insulated jackets, waterproof layers, trail wear, and active performance styles, with a focus on inclusive sizing and high-performance fabrication[2]. In 2024, Halfdays raised a $10 million Series A funding round led by an apparel manufacturer, signaling strong investor confidence in the women's outdoor market[3].
Halfdays operates within the growing women's outdoor apparel market, which has seen increased venture capital interest as brands recognize the underserved female demographic in outdoor sports. The company's $10 million Series A reflects broader investor recognition that women's-focused outdoor brands can capture significant market share by addressing both performance and inclusivity gaps[3].
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Note: If your question was intended to address Halfdays AI (the real estate development consulting firm), that entity does operate in the technology/AI services space, offering AI implementation and workflow optimization for developers[1].
Halfdays has raised $10.8M in total across 2 funding rounds.
Halfdays's investors include Kellwood Company, DSG Ventures, Taylor Hill, Guerrilla Capital, Precursor Ventures.
Halfdays has raised $10.8M across 2 funding rounds. Most recently, it raised $10.0M Series A in October 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 9, 2025 | $10M Series A | Kellwood Company | DSG Ventures, Taylor Hill | Announced |
| Sep 1, 2020 | $850K Seed | — | Guerrilla Capital, Precursor Ventures | Announced |
