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§ Private Profile · Chicago, IL, USA
Haas Alert is a technology company.
HAAS Alert offers Safety Cloud, a digital alerting platform enhancing roadway safety. It proactively notifies drivers of emergency vehicles and roadside incidents through real-time alerts. The system uses vehicle-to-everything (V2X) communication to connect emergency fleets and infrastructure with passenger vehicles, significantly improving driver awareness and response times.
The company was founded in 2015 by Cory Hohs, Jigar Patel, and Noah Levens. Their insight originated from the critical need to prevent collisions involving first responders and roadside personnel. The founders aimed to develop a technological solution that reliably warns the public of dangerous situations, thereby protecting both workers and civilians on the roads.
HAAS Alert serves emergency services, public safety agencies, and automotive manufacturers integrating its alerts. The company’s vision is to create a safer, more connected world by eliminating preventable roadway accidents. It strives to establish a universal communication standard, ensuring all road users receive critical safety information and fostering a future with zero roadway fatalities.
Haas Alert has raised $5.6M across 3 funding rounds.
Haas Alert has raised $5.6M in total across 3 funding rounds.
Haas Alert has raised $5.6M in total across 3 funding rounds.
Haas Alert's investors include Blu Ventures, Jeff Eggers, Volition Capital, Gramercy Fund, Ride Ventures, Stacked Capital, TechNexus Venture Collaborative, Techstars, Urban Us.
Haas Alert has raised $5.6M across 3 funding rounds. Most recently, it raised $5.0M Seed in August 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2021 | $5M Seed | BLU Ventures, Jeff Eggers | Volition Capital, Gramercy Fund, Ride Ventures, Stacked Capital, TechNexus Venture Collaborative, Techstars, Urban US | Announced |
| Aug 1, 2018 | $500K Seed | — | Stacked Capital | Announced |
| Jun 1, 2016 | $140K Seed | — | Volition Capital | Announced |
Haas Alert is a mobility technology company that develops advanced digital alerting solutions aimed at improving road safety. Its flagship product, Safety Cloud, is a real-time collision prevention service that enables emergency vehicles, roadway fleets, and connected infrastructure to send digital alerts to nearby drivers and connected vehicles. These alerts appear on vehicle dashboards, infotainment systems, navigation apps like Waze, and smartphones, helping drivers make safer decisions around emergency scenes and roadway hazards. Haas Alert serves automotive manufacturers, connected vehicle platforms, and public safety organizations, including major brands like Volkswagen, Stellantis, and municipal agencies. The company addresses the critical problem of reducing collisions involving emergency responders and roadway workers by providing earlier, more effective warnings to drivers, thereby enhancing overall traffic safety and situational awareness[1][2][3].
Haas Alert was founded by Cory Hohs, Noah Levens, and Jigar Patel, who met in college and shared a vision to bring connected safety technology to the masses. Their mission is to reduce collisions and save lives by creating a more connected, collision-free world. The company emerged from the founders’ recognition of the dangers faced by first responders and roadway workers and the potential for digital communication to improve safety. Early traction came from partnerships with public safety agencies and automotive manufacturers, validating the Safety Cloud platform’s effectiveness in real-world scenarios[1].
Haas Alert rides the growing trend of connected and autonomous vehicle technologies, specifically leveraging cellular V2X to enhance road safety. The timing is critical as vehicle connectivity and smart infrastructure adoption accelerate globally. Market forces such as increasing urbanization, rising emergency vehicle traffic, and regulatory focus on road safety create strong demand for solutions like Safety Cloud. By enabling real-time digital alerts, Haas Alert not only improves immediate safety outcomes but also contributes data and capabilities that can enhance advanced driver-assistance systems (ADAS), traffic management, and autonomous vehicle routing. Their technology helps bridge the gap between emergency responders and civilian drivers, influencing the broader ecosystem toward smarter, safer mobility[2].
Looking ahead, Haas Alert is poised to expand its impact by deepening integrations with automakers, connected vehicle platforms, and infrastructure operators. Trends such as the proliferation of connected and autonomous vehicles, smarter city initiatives, and increased emphasis on first responder safety will shape their growth trajectory. The company’s collaboration with telecom providers like AT&T suggests future innovations in cellular V2X applications, including emergency vehicle prioritization and data-driven traffic insights. As digital alerting becomes a standard safety feature, Haas Alert’s influence is likely to grow, potentially becoming a foundational technology in the evolving smart mobility landscape[2]. This aligns with their mission to create a safer, more connected world by preventing collisions before they happen.