Gusto POS

Gusto provides an integrated, cloud-based platform for human resources, payroll, and employee benefits. The system automates core administrative functions like payroll processing, tax filing, and compliance. It also offers tools for health insurance, 401(k) plans, hiring, and onboarding, creating a solution for efficient people management.

Founded in 2012 as ZenPayroll by Joshua Reeves, Tomer London, and Edward Kim, the company recognized traditional HR and payroll systems were inefficient and impersonal. This insight led to building an intuitive, integrated platform, enabling businesses to manage teams effectively and enhance employee experience.

Serving hundreds of thousands of businesses, Gusto’s vision is to make work more meaningful. It empowers organizations by transforming complex HR and payroll administration into a seamless process. The company envisions a future where businesses prioritize their people, fostering thriving workplaces and sustainable growth.

I need to clarify an important distinction: Gusto is not a POS (Point of Sale) company. Based on the search results, Gusto is a cloud-based payroll, HR, and benefits management platform for small and medium-sized businesses, not a point-of-sale system.

The search results contain no information about "Gusto POS" as a separate product or company. It's possible you may be thinking of a different company, or there may be confusion about Gusto's product offerings. Gusto's core business focuses on payroll processing, tax filing, employee benefits administration, and HR management—not retail or payment processing at the point of sale.

If you're interested in learning about Gusto's actual business model and products, I'd be happy to provide that analysis using the available information. Alternatively, if you're researching a different company with "POS" in its name or offering, please clarify and I can search for that information instead.