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Gully Labs is an Indian sneaker design house based in New Delhi. The company specializes in crafting hand-lasted sneakers that integrate indigenous aesthetics and regional artistry into their designs. Their approach combines traditional shoemaking techniques with contemporary sneaker culture, producing distinctive footwear with premium materials and artistic narratives.
Gully Labs was co-founded in 2023 by Arjun Singh and Animesh Mishra. The founders launched the company with the insight that there was an opportunity to redefine Indian sneaker culture by infusing it with authentic local narratives and meticulous craftsmanship. Their vision was to create a brand that is unapologetically Indian, building cultural currency through thoughtfully designed and expertly produced sneakers.
Gully Labs targets consumers seeking unique and culturally significant footwear that reflects Indian heritage. The company aims to lead a new wave of Indian sneaker design, offering products that are both stylish and deeply rooted in the country's diverse artistic traditions. Their long-term vision centers on establishing a global presence for Indian-inspired handcrafted sneakers.
Gully Labs has raised $4.2M across 2 funding rounds.
Gully Labs has raised $4.2M in total across 2 funding rounds.
Gully Labs is a direct-to-consumer (D2C) sneaker brand founded in 2023, specializing in handcrafted sneakers that blend premium materials with Indian cultural motifs like Phulkari embroidery and Onam themes.[1][3][5] Targeting Gen Z and streetwear enthusiasts, it sells limited-edition drops online, through partner stores in major Indian cities, and plans an omni-channel expansion including owned retail, pan-India and international growth, larger production, and new styles.[1][2] The company has raised over $1M in seed funding (₹8.7 Cr in its latest round from investors like Info Edge and Shark Tank India), achieved FY24 revenue of ₹3 Lakh+, a valuation of ₹100-400 Cr, 282K monthly web traffic, and employs 26 people with 50+ karigars.[1][2]
Gully Labs emerged from founders Arjun Singh and Animesh Mishra's vision to create an unapologetically Indian sneaker brand, filling a gap in a market dominated by Western styles.[3][4] Engineers-turned-entrepreneurs, Arjun returned from Australia inspired to globalize Indian culture via a manifesto, while Animesh—his college junior and former Bain consultant—joined as co-founder to handle execution after spotting the idea's potential in their early WhatsApp group.[3] Starting in a 1,000 sq. ft. Noida workshop with six karigars, they quickly gained traction: a Vogue feature, debut event, viral reel, and GQ recognition for Arjun among India's Most Influential Young Indians within a year.[3] Today, they've scaled to a 10,000 sq. ft. Noida Sector-4 facility.[3]
Gully Labs rides the D2C boom in India's consumer tech space, where e-commerce platforms enable niche brands to challenge global giants like Nike in streetwear.[2] Its timing aligns with rising "vocal for local" sentiment post-pandemic, Gen Z's demand for culturally authentic products, and India's footwear market growth fueled by urbanization and social media virality.[1][3] By leveraging online drops, investor backing (e.g., Shark Tank), and artisan scaling, it influences the ecosystem by proving Indian design can achieve premium pricing and global appeal, inspiring other D2C ventures in fashion-tech hybrids.[1][2]
Gully Labs is poised for explosive growth, with plans for retail stores, international expansion, and production upgrades funded by its recent $1M+ raise.[1][2] Trends like AI-driven personalization in e-commerce, sustainable local manufacturing, and streetwear globalization will propel it, potentially hitting multi-crore revenues as it captures more of India's 500M+ youth market. Its influence may evolve from niche disruptor to household name, redefining "Made in India" as culturally premium—echoing its bold origin to put Indian soul on the global sneaker map.[3]
Gully Labs has raised $4.2M in total across 2 funding rounds.
Gully Labs's investors include Ash Lilani, Aditya Bhalla, Aman Gupta, Ashutosh Valani, Gaurav Munjal, Ishendra Agarwal, Piyush Jain, Priyank Shah, Radhika Gupta, Roman Saini, Sangeet Agrawal, Sanjay Kapoor.
Gully Labs has raised $4.2M across 2 funding rounds. Most recently, it raised $3.3M Series A in January 2026.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 20, 2026 | $3.3M Series A | ASH Lilani | Aditya Bhalla, Aman Gupta, Ashutosh Valani, Gaurav Munjal, Ishendra Agarwal, Piyush Jain, Priyank Shah, Radhika Gupta, Roman Saini, Sangeet Agrawal, Sanjay Kapoor, Viraj Bahl, Bipin Shah | Announced |
| Jun 1, 2025 | $890K Seed | — | 3one4 Capital, Shunwei Capital | Announced |
