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Guapeco, based in Florianopolis, Brazil, provides pet health plans as a corporate benefit, innovating in employee benefits by recognizing pets as integral family members to boost engagement, retention, and employer branding. Operating within the HR tech and pet care sectors, the company sells these health plans directly to corporate clients, enabling them to offer comprehensive pet care solutions as part of their employee benefit packages. Guapeco has raised $312.9k in funding, with Investidores.vc among its early backers, supporting its expansion and service delivery. This capital helps the organization address the growing trend of pet-inclusive corporate benefits, as highlighted in recent industry discussions. Guapeco was founded in 2020 by Martha Rodrigues, Thiago Pimentel, and Julia Locks, with its inception inspired by the rescue of a cat named Mudley.
Guapeco has raised $330K across 1 funding round.
Guapeco has raised $330K in total across 1 funding round.
Guapeco has raised $330K in total across 1 funding round.
Guapeco's investors include Anjos do Brasil, Investidores.VC.
Guapeco has raised $330K across 1 funding round. Most recently, it raised $330K Seed in October 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2025 | $330K Seed | — | Anjos DO Brasil, Investidores.vc | Announced |
Guapeco is a Brazilian technology company founded in 2020 that offers a pet health plan as a corporate benefit, connecting companies with pet care services. It serves over 200 companies, including notable clients like Accenture and PicPay, by providing employee pet-care benefits designed to improve workforce wellbeing. Guapeco aims to become a comprehensive "Wellhub for pets," addressing the growing demand for pet-related employee benefits and wellness solutions[1][2].
The company was founded in Florianopolis, Brazil, and has raised funding from investors such as Investidores.vc and Bossa Nova Investimentos. Guapeco’s origin stems from recognizing the need for structured pet health benefits within corporate environments, leveraging technology to streamline pet health management and analytics. Early traction includes securing a significant client base and raising R$1.55 million in funding, positioning it well for growth in the Latin American pet care market[1][2].
Guapeco rides the rising trend of employee wellness programs expanding beyond traditional health benefits to include pets, reflecting changing workforce demographics and values. The timing is favorable as pet ownership and spending on pet care grow globally, especially in Latin America. Market forces such as increased corporate focus on employee retention and wellbeing, combined with digital transformation in healthcare and benefits administration, create a strong tailwind for Guapeco’s model. The company influences the broader ecosystem by pioneering pet health benefits as a standard corporate offering, potentially inspiring similar innovations in employee wellness[1][2].
Looking ahead, Guapeco is poised to expand its client base and deepen its service offerings, potentially evolving into a full-fledged pet wellness platform ("Wellhub for pets"). Trends shaping its journey include the increasing humanization of pets, corporate emphasis on holistic employee benefits, and advances in pet health data analytics. Guapeco’s influence may grow as it sets benchmarks for integrating pet care into corporate wellness, driving broader adoption across Latin America and beyond[2].
